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Digital Marketing Coordinator

2 weeks ago

Tauranga, Bay of Plenty, New Zealand Marle Full time

About Marle

Marle is a women's wear brand dedicated to creating long-lasting garments that evolve over time.

We're a small, passionate team who truly love what we do.

The Role

This full-time, in-house position plays a vital part in shaping our online presence and ensuring seamless product launches.

You'll be responsible for e-commerce and digital marketing, assisting with picking and packing online orders when needed.

Main Responsibilities

  • E-commerce & Website Management
  1. Product Setup & Enrichment – Upload new products, write thoughtful descriptions and fitnotes, tag categories and edits, and ensure imagery is optimised before launch.
  2. Website Updates – Keep collections, homepage banners, and navigation fresh. Create bespoke collections to support marketing campaigns.
  3. Sales & Pricing Adjustments – Update pricing across different markets for seasonal promotions.
  4. Journal Posts – Upload and format journal content to align with Marle's aesthetic and brand identity.
  5. Store Media Kit – Organise high-resolution product imagery, coordinate retouching and resizing, and distribute assets to stockists.
  6. Online Packaging Collateral – Oversee the design and production of postcards, stickers, and tissue paper in collaboration with vendors.
Marketing & Customer Service
  1. Email Marketing (Klaviyo) – Design, schedule, and send email campaigns, ensuring alignment with stock levels and marketing themes. Refresh automated flows seasonally.
  2. Customer Support (Gorgias) – Respond to inquiries via email, live chat, social media, and phone, providing thoughtful and efficient support.
  3. Returns Management – Process online returns through the Loop Returns platform, ensuring a smooth customer experience.
Samples, Gifting & Order Coordination
  1. Press, Influencer & Gifting Coordination – Manage PR loans and influencer send-outs. Coordinate sample shipments to agents ahead of sales and lookbook shoots.
  2. Friends & Family Pre-Orders – Organise and track lookbooks, order forms, and pre-orders for internal teams.
  3. Occasional Order Fulfilment – Assist with picking and packing online orders during busy periods.