Senior Brand And Marketing Specialist

6 days ago

Auckland, New Zealand Air New Zealand Full time

Senior Brand and Marketing Specialist (Market Development Loyalty) - ContractContractKia ora,Air New Zealand is continually capturing the world's attention for its great culture, outstanding customer service and innovations that are truly cutting edge. You'll very quickly discover that we are all about our customers and people.We have an exciting opportunity to join our Brand and Marketing team as a Senior Brand and Marketing Specialist. This is a fixed term contract based in Auckland until June 2025.The role you will play:Based in the Market Development, Loyalty Chapter, this dynamic role will be responsible for leading the marketing strategy for a portfolio of new and existing Airpoints partners. Working collaboratively within a multi-discipline squad, the wider Brand and Marketing team, and external agency partners, you will play an integral role in designing go-to-market strategies for Airpoints earning propositions that meet both customer needs and commercial objectives, as well as have responsibility for the strategic development and execution of marketing activity that drives ongoing awareness, consideration, and conversion. With ambitious growth aspirations, there's never been a more exciting time to be a part of Air New Zealand's Loyalty story.Key Responsibilities:Demonstrated experience in applying trends, and industry, market, and customer insights to shape marketing strategies.Strong business acumen and commercial understanding.Demonstrated experience building brands that connect and resonate with New Zealanders.Proven ability in leading and developing innovative mass market campaigns to drive awareness, consideration and conversion.In depth knowledge of the New Zealand media environment.Experience driving high performance and positive business partnerships with media and creative agencies.A demonstrated ability to manage and influence multiple internal and external stakeholders across all business levels, building strong working relationships.Significant experience managing marketing budgets to ensure effective cost control and achievement of commercial targets.A proactive and agile approach to planning and problem solving.Business/marketing degree combined with 8+ years of business and marketing experience.If this sounds like the role for you, take flight and apply nowPlease note: Applications will be reviewed from 6th January 2025.At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process."Seek to bring distant horizons closer. Once near, seize them and make them your reality."
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