Tuihono Uc Digital Marketing Specialist

7 days ago

Christchurch, Canterbury, New Zealand University Of Canterbury Full time

Ako Anamata | Future Learning and DevelopmentFull-time at 37.5 hours per week (1.0 FTE)Fixed-term position (1 year)Au Mahi | What You Will DoThe Tuihono UC | UC Online Digital Marketing Specialist will be responsible for managing our lead generation and brand campaigns, as well as leading SEO and keyword research for our business unit.
You'll have up to date knowledge on what platforms, placements and asset types to recommend, as well as the analytical skills to monitor and improve campaign performance.
You'll work with UC's media buying partner to deliver multi-channel campaigns, predominantly in digital channels, across four campaigns per year.The role is dynamic and diverse, suited for an individual who is keen to take the lead on digital campaigns, and excels in a fast-paced environment focused on content that converts.
You'll join a high performing team who will work alongside you in marketing automation, content strategy and design to deliver our campaigns.
With new launches on the horizon, you'll be working on a large volume of products and channels, with the opportunity to A/B test and learn with each campaign.While situated within the Tuihono UC | UC Online team, our team collaborates with the UC Marketing team as needed.To succeed in this role, you will have experience managing campaigns using tools such as Google Marketing Platform (Ads, Analytics, Tag Manager), Meta for Business, LinkedIn Ads, as well as SEO research tools.
Our team works with enterprise level tools, such as AEM and Adobe suite of web tools, to gain rich insights.
Data analysis is a key skill required, as we'll look to you to make recommendations to optimise campaign performance and improve outcomes.You will have strong communication skills, across multiple stakeholders and you'll find manage multiple projects and priorities with ease.
Additionally, you will possess the following:a Bachelor's degree or equivalent in marketing, communications or a related fielda minimum of 4 years' experience in a digital marketing role, with direct experience in managing campaigns and budgetsexperience leading, developing, and implementing SEO and keyword strategies, in collaboration with content specialistsdemonstrated experience evaluating and working with a range of media channels across the digital landscapeexperience with running experiments (A/B testing, multivariate testing) to refine performancea data driven mindset with a passion for continuous learning and innovation in digital marketingexperience working in marketing for an education provider or related sector, is an advantageexperience working in a start-up style, or similarly fast-paced environment is an advantageWe are seeking a candidate who is positive, motivated, and thrives working with ambiguity, with the capacity to quickly adapt to changes.Tuihono UC | UC Online is the online learning division of the University of Canterbury.
As an emerging division of UC, we're a team that thrives on change and setting up new ways of working together.Tuihono UC creates and delivers university courses, specifically designed for online learning.
The course material is created by filming, graphics and interactive content specifically created for online learners.
Tuihono UC courses are accessible to people who might otherwise have time or budget constraints for full time, on-campus university courses.Our values are manaakitanga, whanaungatanga and tiakitanga at Te Whare Wananga o Waitaha and these uara (values) guide our decisions and behaviour.
Our values provide a roadmap for how we do things, affirming our commitment to the oranga (health, safety and wellbeing) of our students through mana-enhancing pastoral care and support.
Nga Uara (our values) challenge and inspire us to be the best we can be.
They make UC a great place to work and study.
For more on our Nga Uara | Our Values visit: Our values | University of CanterburyFor more information about Te Whare Wananga o Waitaha | University of Canterbury, please visit www.canterbury.ac.nzThe closing date for this position is: 21 February 2024 (midnight, NZ time)Please note, applications will be reviewed as they are received, and interviews may take place prior to the close date.Pehea te tono mai | How You Apply Applications for this position must be submitted on our careers website and should include a cover letter and resume.Please note, we do not accept applications by email, however we are happy to answer your queries in relation to the application process, please forward these to ****** must have Aotearoa New Zealand or Australian citizenship/permanent residency to be considered for this role.
If you hold a valid work visa and are physically present in New Zealand then you may also be considered.
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