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Director, Value-To-Market
2 months ago
Description
Summary :
What You'll Do for Us
Responsible for proposing, developing, and implementing with partners evolved Route To Market (RTM) models, to deliver high service level, cost-effective, generating top line increase, high product availability in the market and outstanding customer service level.
Development and implementation of Value To Market (VTM) Occasion Based Platforms Strategy, including Partnerships exploration and deployment, to maximize availability of KO brands as well as optimizing the revenue growth from existing or new TCCC brands portfolio targeted for scale across ASP Strategic OU & Local Loops.
Key node in a network of SMEs on RGM and RTM / VTM concepts; represent the VTM function in OU multi-functional teams.
Support global category leaders as they develop brand / category strategies targeting SKU optimization and outlet availability expansion.
The role is laid out as an end-to-end system capability and will be collaboratively deployed with Global C&CL as well as our bottlers.
Partner with Supply Chain and Digital Acceleration Office OU teams to develop and implement solutions to improve flexibility in our service models to match customer and consumer expectations.
Leverage Advanced Analytics to generate insights on how to identify and leverage distribution growth opportunities, increase sales force effectiveness, and improve customer satisfaction levels.
Knowledge of Advanced Analytics tools and solutions to develop and implement RTM scorecard tracking dashboards with aligned and agreed key Commercial RTM metrics to monitor performance.
Collaboration with key stakeholders across KO system to ensure effective execution of aligned RTM strategy across the network through change management processes and resource allocation.
Partner with external parties, under an open-source organization approach, to create RTM ecosystems, expand System reach and improve economics.
Build a depository of RTM models best practices and key learnings from both internal (Global GCCL, Other OUs etc.) and external resources (3rd party reports and studies) and evaluate adoption relevance to drive key business performance indicators.
Qualification & Requirements
At least 7-8 years of leadership experience in Commercial Planning and Commercial Execution with strong skills in RTM, Segmentation, Revenue Growth Management, Innovation and good knowledge of Digital solutions.
Proven system understanding including RTM and Customer knowledge, including deep understanding of the complexities of the System including bottler economics and system leverages, processes and tools to optimize solutions with our customers across channels.
Deep understanding of sales force standard operating routines, processes and metrics.
Solid analytical and conceptual skills and ability to think from planning to execution and solid system commercial and brand management.
Solid Data Interpretation skills ability to understand complex data and ability to explain to Customers, Bottlers, etc.
Desirable: Candidates with Bottler experience.
Skills :
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power BI, Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau.
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