Director, Marketing

2 weeks ago


Auckland City, New Zealand The Coca-Cola Company Full time

We are recruiting a Director, Marketing for our Juice brands across ASEAN & South Pacific.

This position would suit a marketer with a passion for brand-building, strong project management and stakeholder influencing skills and experience of developing multi-year brand growth strategies and business plans for global and local brands in the region.

Responsibilities in this position include:

- Works closely with the Global and Regional Brand Senior Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies.
- Lead potential Global Charters working closely with the company's global network
- Identify new volume and profit growth areas across the full commercial spectrum by leveraging consumer research, collaborating with functional experts
- Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives.
- Recommend and deliver a rolling 24-month marketing calendar.
- Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions.
- Provides leadership, clear direction and prioritization to the Creative Strategy leads and campaign teams to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution

**Experience required**:

- 8-10 years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor’s degree required

**Skills**:
Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitor Analysis; Marketing Strategies; SWOT Analysis; Human Insights; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.



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