Director, Marketing

7 months ago


Auckland City, New Zealand The Coca-Cola Company Full time

We are recruiting a Director, Marketing for our Juice brands across ASEAN & South Pacific.

This position would suit a marketer with a passion for brand-building, strong project management and stakeholder influencing skills and experience of developing multi-year brand growth strategies and business plans for global and local brands in the region.

Responsibilities in this position include:

- Works closely with the Global and Regional Brand Senior Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies.
- Lead potential Global Charters working closely with the company's global network
- Identify new volume and profit growth areas across the full commercial spectrum by leveraging consumer research, collaborating with functional experts
- Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives.
- Recommend and deliver a rolling 24-month marketing calendar.
- Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions.
- Provides leadership, clear direction and prioritization to the Creative Strategy leads and campaign teams to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution

**Experience required**:

- 8-10 years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor’s degree required

**Skills**:
Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitor Analysis; Marketing Strategies; SWOT Analysis; Human Insights; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.



  • Auckland City, New Zealand Analog Recruitment Full time

    **Jobs by duration**:Full time jobs**Jobs by industry**:Digital marketing jobsMarketing JobsTechnology Jobs**Jobs by location**:AucklandChristchurchRemoteA Senior Director role responsible for the Brand and Marketing of a software and technology company in the environmental and sustainability space. A company with a vision to of ensure a better world for...

  • Marketing Director

    4 weeks ago


    Auckland, New Zealand Zone Bowling Full time

    About us TEEG (The Entertainment & Education Group) is one of the world's largest entertainment brands and includes our brands Kingpin, Zone Bowling & Timezone. Across New Zealand & AUS we have over 90 venues; all devoted to creating remarkable experiences for our guests! Our Support Office is based in Newmarket and has a creative, collaborative &...


  • Auckland, New Zealand Potentia Full time

    The Company: As a transformative force in digital healthcare, this organisation is primed to redefine healthcare’s impact which you’ll trigger through integrated sales and marketing initiatives. Now’s the time for an experienced leader to take on the Sales & Marketing Director role - guiding strategies that amplify the company’s market positioning,...


  • Auckland, New Zealand Potentia Full time

    The Company: As a transformative force in digital healthcare, this organisation is primed to redefine healthcare’s impact which you’ll trigger through integrated sales and marketing initiatives. Now’s the time for an experienced leader to take on the Sales & Marketing Director role - guiding strategies that amplify the company’s market positioning,...


  • Auckland City, New Zealand University of Auckland Full time

    Company Description **Waipapa Taumata Rau** **| The University of Auckland** The University of Auckland is New Zealand’s leading university, with a turnover of $1.3bn, including research revenue of over $300m generated across eight diverse faculties and two research institutes. We employ more than 5400 academic and professional staff to support over...

  • Account Director

    7 months ago


    Auckland City, New Zealand Speckled Frog Full time

    Have you ever considered a move abroad as part of your advertising career and if so, have you thought about New Zealand? This beautiful, cultured and outdoorsy country is often overlooked as a place to gain some international experience, but it actually has a really creative and vibrant advertising scene which punches well above its weight in global award...

  • Account Director

    9 months ago


    Auckland City, New Zealand Speckled Frog Full time

    Have you ever considered a move abroad as part of your advertising career and if so, have you thought about New Zealand? This beautiful, cultured and outdoorsy country is often overlooked as a place to gain some international experience, but it actually has a really creative and vibrant advertising scene which punches well above its weight in global award...

  • Director

    7 months ago


    Auckland City, New Zealand Consult Recruitment Full time

    **The Organisation**: This is a medium sized organisation (200 px) which is privately held and has ambitious goals for the future. Operating within the retail space, it has a well recognised brand and a reputation for quality and service. The organisation is seeking an additional board member as part of its director tenure programme. With a board of 4...

  • Account Director

    2 days ago


    Auckland City, New Zealand The Creative Store Full time

    Our client is an Auckland based shopper marketing agency - intertwining research, strategy, creative, and media to help clients reach consumer. They are looking for an Account Director to join their team. Reporting to the Managing Director, this role is responsible for managing client relationships and contributing to the management of the agency. As the...

  • Marketing Officer

    4 months ago


    Auckland City, New Zealand Shunyuan 2019 Limited Full time

    **The role will include, but not limited to**: - Developing and implementing marketing plans, managing and coordinating marketing activities. - Performing market research and analysis to adjust strategies and discover business opportunities. - Being responsible for developing, reviewing and updating marketing policies. - Understanding customer trends and...


  • Auckland City, New Zealand Speckled Frog Full time

    Have you ever thought about a stint abroad in the beautiful advertising creative hotspot of Auckland, New Zealand? New Zealand has a really strong, internationally recognised and highly awarded advertising scene that attracts a lot of talent from the UK and other markets such as the US and Australia. We have a Senior Account Director / Group Account...

  • Director of Sales

    2 weeks ago


    Auckland City, New Zealand Park Hyatt Auckland Full time

    Summary **The Role**: As the Director of Sales of Park Hyatt Auckland, you will help maximize total hotel revenue potential for the hotel across contracted accounts with a focus on corporate markets. Other responsibilities include, but not limited to: - Demonstrate a proactive approach to sales and be a dynamic sales professional who will positively...

  • Director Sales

    7 days ago


    Auckland City, New Zealand Jump Recruitment Full time

    Amazing Salary + KPI's + Laptop + Phone + Carpark + Dry Cleaning - Join an ideas-driven, ever-evolving and rapidly expanding company. - Leading international Hotel brand We have been contacted exclusively to find a Director of Sales & Marketing Manager for this exciting hotel brand. Based in Auckland you will develop, lead and execute strategies to deliver...

  • Director

    7 months ago


    Auckland City, New Zealand Consult Recruitment Full time

    **About the Organisation**: This is a medium sized privately held organisation (200 px) which has both a solid brand and ambitious goals for the future. Operating within the retail space, it is well regarded for quality and service. The organisation is seeking an additional board member as part of its director tenure programme. With a board of 4 independent...

  • Director of Sales

    7 months ago


    Auckland City, New Zealand Park Hyatt Auckland Full time

    **The Role**: As the Director of Sales of Park Hyatt Auckland, you will help maximize total hotel revenue potential for the hotel across contracted accounts with a focus on corporate markets. Other responsibilities include, but not limited to: - Demonstrate a proactive approach to sales and be a dynamic sales professional who will positively impact our...

  • Associate Director

    7 months ago


    Auckland City, New Zealand Datacom Full time

    Our purpose Here at Datacom, we connect people and technology in order to solve challenges, create opportunities and discover new possibilities for the communities we live in. About the Role The Associate Director - Go To Market (GTM) Strategy and Planning is responsible for managing and orchestrating a GTM approach to Datacom’s portfolio of services and...

  • Director of Sales

    6 days ago


    Auckland City, New Zealand Park Hyatt Auckland Full time

    Summary **About Park Hyatt Auckland** Finding luxury in every detail, Park Hyatt hotels provide an experience of sophisticated, contemporary luxury. Located among the world’s premier cities and resort destinations, each custom-designed Park Hyatt hotel combines distinct regional character with elegant brand touches. **The Role**: As the Director of...

  • Director of Sales

    7 days ago


    Auckland City, New Zealand Park Hyatt Auckland Full time

    Summary **About Park Hyatt Auckland** Finding luxury in every detail, Park Hyatt hotels provide an experience of sophisticated, contemporary luxury. Located among the world’s premier cities and resort destinations, each custom-designed Park Hyatt hotel combines distinct regional character with elegant brand touches. **The Role**: As the Director of...


  • Wellington City, New Zealand New Zealand Government Full time

    Discover a career with purpose at MBIE **Salary range**: $160,000 - $200,000 Permanent Role Wellington Central - Bring your market and channels strategies experience to ensure small businesses are aware of the tools and resources they need to make doing business easier in New Zealand. - Manage and develop a market strategy and programme of work that...

  • Director of Sales

    7 months ago


    Auckland City, New Zealand Park Hyatt Auckland Full time

    Summary **About Park Hyatt Auckland** Finding luxury in every detail, Park Hyatt hotels provide an experience of sophisticated, contemporary luxury. Located among the world’s premier cities and resort destinations, each custom-designed Park Hyatt hotel combines distinct regional character with elegant brand touches. **The Role**: As the Director of...