Digital Marketing Director
2 days ago
About Lumo Digital Outdoor: We are a forward-thinking company transforming the OOH advertising sector. Our team is dedicated to driving innovation and redefining the digital advertising landscape.
Job Description:- We are seeking an experienced General Manager of Marketing and Strategy to lead our marketing initiatives, enhance our brand presence, and drive business success.
- This leadership role will be instrumental in crafting and executing comprehensive marketing strategies that support our ambitious growth objectives.
Key Responsibilities:
- Strategic Leadership & Collaboration: Contribute strategic insights to ensure marketing strategies align with business objectives and contribute to revenue growth.
- Brand Custodianship: Act as the primary custodian of the Lumo Digital Outdoor brand, ensuring consistency across all communications, both internally and externally.
- Marketing Strategy & Execution: Lead the creation and execution of the marketing strategy, managing the marketing budget, and ensuring KPIs and financial targets are met.
- Industry Engagement & Networking: Build and maintain relationships with industry stakeholders and represent Lumo Digital Outdoor at key events to increase brand visibility and market influence.
- Team Leadership & Development: Mentor and lead the marketing team, ensuring they deliver high-quality content, presentations, and sales collateral that align with our brand values.
- Market Research & Competitive Analysis: Stay ahead of market trends, competitor activities, and OOH industry developments to inform marketing strategies and maintain our industry leadership.
- Event & Campaign Management: Oversee the planning and execution of marketing events, conferences, and campaigns, ensuring brand consistency and successful outcomes.
- Sales Support: Collaborate with the Sales team to align marketing efforts with sales initiatives and maximise client engagement.
Qualifications:
- A minimum of 10 years in marketing and strategy, with at least 5 years in a leadership role.
- Experience in the Out-of-Home (OOH) advertising industry or digital advertising is highly desirable.
- A Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Strong leadership and team management capabilities.
- Expertise in digital marketing, brand management, and content creation.
- Proven ability to develop and execute comprehensive marketing strategies.
- Exceptional written and verbal communication skills.
- Proficient in budget management, financial reporting, and using marketing technology tools.
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