Digital Marketing Director

2 days ago


Auckland, Auckland, New Zealand Lumo Digital Outdoor Full time

About Lumo Digital Outdoor: We are a forward-thinking company transforming the OOH advertising sector. Our team is dedicated to driving innovation and redefining the digital advertising landscape.

Job Description:
  • We are seeking an experienced General Manager of Marketing and Strategy to lead our marketing initiatives, enhance our brand presence, and drive business success.
  • This leadership role will be instrumental in crafting and executing comprehensive marketing strategies that support our ambitious growth objectives.

Key Responsibilities:

  • Strategic Leadership & Collaboration: Contribute strategic insights to ensure marketing strategies align with business objectives and contribute to revenue growth.
  • Brand Custodianship: Act as the primary custodian of the Lumo Digital Outdoor brand, ensuring consistency across all communications, both internally and externally.
  • Marketing Strategy & Execution: Lead the creation and execution of the marketing strategy, managing the marketing budget, and ensuring KPIs and financial targets are met.
  • Industry Engagement & Networking: Build and maintain relationships with industry stakeholders and represent Lumo Digital Outdoor at key events to increase brand visibility and market influence.
  • Team Leadership & Development: Mentor and lead the marketing team, ensuring they deliver high-quality content, presentations, and sales collateral that align with our brand values.
  • Market Research & Competitive Analysis: Stay ahead of market trends, competitor activities, and OOH industry developments to inform marketing strategies and maintain our industry leadership.
  • Event & Campaign Management: Oversee the planning and execution of marketing events, conferences, and campaigns, ensuring brand consistency and successful outcomes.
  • Sales Support: Collaborate with the Sales team to align marketing efforts with sales initiatives and maximise client engagement.

Qualifications:

  • A minimum of 10 years in marketing and strategy, with at least 5 years in a leadership role.
  • Experience in the Out-of-Home (OOH) advertising industry or digital advertising is highly desirable.
  • A Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • Strong leadership and team management capabilities.
  • Expertise in digital marketing, brand management, and content creation.
  • Proven ability to develop and execute comprehensive marketing strategies.
  • Exceptional written and verbal communication skills.
  • Proficient in budget management, financial reporting, and using marketing technology tools.


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