Senior Marketing Manager

2 weeks ago


Auckland, New Zealand WSP Full time

Senior Marketing Manager - 6 month fixed termAt WSP, you can access our global scale, contribute to landmark projects and connect with the brightest minds in your field to do the best work of your life. You can embrace your curiosity in a culture that celebrates new ideas and diverse perspectives. You can experience a world of opportunity and the chance to shape a career as unique as you.As the premier design, engineering and environmental consultancy in Aotearoa New Zealand, WSP exists to future-proof our cities and environment. We are proud to have the blueprint of Aotearoa New Zealand in our DNA and our 2,500 expert professionals in 35 offices are united by the common purpose of creating positive, long-lasting impacts on the communities we serve.Senior Marketing Manager – 6 month fixed term contractThe Senior Marketing Manager will lead the delivery of WSP’s marketing strategy and initiatives to help meet business objectives. A strategic role, the initiatives in scope over the next 6-months include marketing automation and B2B activities that help to deepen and grow client relationships.Lead the planning and regional integration of a marketing automation platform as part of a global programme of work.Work with Marketing and Client teams to create a regional marketing automation strategy that targets relevant activities to key accounts.Design and begin implementing the overall marketing strategy for 2025, focused on achieving WSP’s business objectives. Work with client leaders to incorporate a strong B2B account-focused approach to marketing activities, driving engagement and growth within key accounts.Work alongside Brand Manager to develop and execute local brand activities that align with global strategies, ensuring regional consistency and effectiveness.Lead and develop marketing campaigns that utilise the full channel mix to increase consideration of WSP, focused on our value proposition and underlying objectives.Work in conjunction with the broader Brand, Marketing and Corporate Communications teams to lead brand activations and marketing activities that resonate with target audiences and support WSP’s goals.Ensure activity is delivered on time and on budget and delivers strong return on investment.Lead the Marketing team to deliver all strategic and BAU activities, working with other parts of the business as required.Oversee social media activity across all channels to ensure maximum impact and accuracy.About you:10+ years’ experience in developing and managing strategic marketing programmes.Extensive marketing automation experience.Integrated marketing experience preferably in B2B and professional services.The ability to develop effective marketing strategies, including measurement and reporting.Advanced stakeholder management and communication skills.WSP NZ has proudly earned its place among the top five employers to work for in Aotearoa New Zealand, as recognised in Randstad's latest employer survey. In addition, WSP has been listed as one of TIME’s 2023 top 100 companies globally for employees.Join our close-knit community of talented individuals who share your passion for making a positive impact. Our global team includes more than 69,000 employees, working together to make a difference in communities both close to home and around the world.With us, you can. Apply today.We will review applications as they come in, so if this opportunity sounds like you, don’t wait to apply
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