Senior Partner Marketing Manager

2 weeks ago

Auckland City, New Zealand Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**What we are looking for**:
As the Senior Partner Marketing Manager you’ll be playing a key role in accelerating the growth and development of Xero NZ’s Partner (accounting and bookkeeping) community through excellence in strategic planning and delivery.

Reporting to the Head of NZ Marketing you will lead and champion #beautiful community interactions and marketing programs that supercharge product utilisation, customer engagement and advocacy, as well as drive product depth and channel revenue.

With your years of experience in B2B marketing, and ideally in a channel marketing role, you’ll have proven expertise at balancing strategic and executional requirements and delivering tangible results. You’ll be naturally curious, commercially minded and an excellent communicator, team leader and cross functional collaborator. By leveraging your knowledge of the customer, product, sales and all available data you will effectively prioritise, plan and lead the delivery of innovative, measurable campaigns and tests, thought-leading content and customer experiences that continue to ‘deliver the unexpected’ that Xero is renowned for.

**What you'll do**:

- Lead and develop the strategic NZ Partner Marketing plan and own the roadmap to deliver to Sales and Marketing objectives, product/industry milestones and integrate with the wider NZ Marketing strategy
- Immerse yourself in the world of the customer (Partner) by staying up to date on Xero’s product suite as well as the partner journey, segmentation, research, channel-specific NPS and community forums to inform and refresh your approach
- Set the strategy for optimising partner lifecycle marketing at key stages across multiple channels
- Lead Partner Marketing and advocate for our accountants and bookkeepers in relevant global and regional working groups or workshop sessions and actively contribute to the delivery of projects and obsessions
- Responsible for monitoring and regularly reporting on partner sales and performance tracking and campaign ROI, including experimentation outcomes
- Lead a complex marketing schedule and effectively manage resource dependencies, capacity and accountability for overall team deliverables
- Effectively manage the Partner Marketing budget to deliver to targets and approved budget, including planning and operationalising across relevant channels
- Consult with regional and global event teams on all partner events including partner facing content and mapping the end to end event CX (on and offline) to align to strategic outcomes and maximise impact
- Lead the content marketing strategy for Partner Marketing and work with the marketing team to deliver a strong content programme by sourcing available content and material to deliver powerful stories that can be shared across multiple assets

**What you'll bring**:

- 10+ years of marketing experience
- Experience within a B2B or professional services environment across the full customer lifecycle
- Hands-on experience driving and delivering successful GTM campaigns - end to end
- Proven understanding and experience using Xero and/or Accounting Bookkeeping Industry experience highly regarded
- Ability to analyse, interpret and/or compare program results, market research trends and competitive data to identify market opportunity, key learnings, with the ability to make solid, strategic level recommendations

**Why Xero?**
- Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge, support and mentor you to have fun while you do the best work of your life. We are a place where personal development, innovation, and change are not only inspired but also celebrated. We value our people and want them to enjoy and take pride in their work.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. At Xero we embrace diversity and inclusion and value a #challenge mindset.

Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too.

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