Head of Brand Strategy

1 week ago


Auckland, New Zealand Skycity Entertainment Group Full time
Head of Brand Strategy & Customer Experience

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Head of Brand Strategy & Customer Experience

Brand Management (Marketing & Communications)

Full time

Medical insurance, cafe, discounted carparking ++

SkyCity operates one of the NZ's largest in-house marketing teams. We have teams working across our Studio, Social Media, Communications, Events, Sponsorship, Loyalty and General Marketing.

We have a huge range of clients which include restaurants, bars, three Hotels, Casino, Sky Tower and more and they all need to communicate over a diverse range of media channels.

A bit about the role:

Reporting to the GM - Sales & Marketing, this is an exciting new role to lead our brand development and ensure our customers and guests have an exceptional experience across all touchpoints.

  • Brand marketing and management across all communication channels
  • Customer facing technology enhancements
  • Develop and implement long-term strategic brand strategy for SkyCity NZ
  • Monitor and analyse brand performance metrics and data
  • Strategic planning for customer growth and retention

A bit about you:

  • 8+ years Retail and/or Gaming/Entertainment marketing experience in a large, fast paced environment
  • Strong experience in brand management, customer experience and leadership roles
  • Experience in producing end to end marketing campaigns
  • Leadership and team management skills

What's great about working at SkyCity:

  • A supportive and diverse company culture
  • Work with people who care, are driven and energetic
  • Medical insurance
  • $2.50 cooked meals in our staff cafeteria (there's some healthy salads as well)
  • Heavily discounted staff car parking and dry cleaning
  • Discounts at our outlets
  • Free trips for you plus one as many times as you like up the Sky Tower (if you like heights and not too busy)

At SkyCity, our career opportunities are as diverse as our workforce. We don't just embrace differences; we value and support them. Our hiring is centred on capability and performance, regardless of gender, gender identity, race, origin, age, educational background, disability, or religious beliefs. We're here to empower you to shine. Our willingness to adapt ensures you can chart your path with us Join us at SkyCity and be extraordinary by being you.

SkyCity takes its commitment to Host Responsibility seriously. Every member of our team, no matter their role, contributes towards SkyCity's culture of customer care .

If you have the skills and experience suited for this position, please apply online.

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SkyCity operates entertainment complexes in New Zealand and Adelaide, each featuring gaming facilities, premium restaurants and bars. We also offer premium Hotel accommodation in Auckland and Adelaide. In addition to our land-based Casinos, the SkyCity Online Casino (based in Malta) offers New Zealanders an online gaming experience. SkyCity has over 4,500 employees across all our location, career opportunities are endless. We provide a safe and healthy work environment, equal employment opportunities and we don’t just accept differences, we celebrate and support them. Joining SkyCity will give you a sense of belonging and an opportunity to be part of a diverse, exciting, growing business

SkyCity operates entertainment complexes in New Zealand and Adelaide, each featuring gaming facilities, premium restaurants and bars. We also offer premium Hotel accommodation in Auckland and Adelaide. In addition to our land-based Casinos, the SkyCity Online Casino (based in Malta) offers New Zealanders an online gaming experience. SkyCity has over 4,500 employees across all our location, career opportunities are endless. We provide a safe and healthy work environment, equal employment opportunities and we don’t just accept differences, we celebrate and support them. Joining SkyCity will give you a sense of belonging and an opportunity to be part of a diverse, exciting, growing business

Perks and benefits Medical Insurance Life Insurance Restaurants 24/7 Carparking Sky Tower Dry Cleaning All Blacks / Weta Workshop / AJ Hackett Bungy

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