Head of Brand

1 month ago

Auckland City, New Zealand The Warehouse Full time

Company Description

The Warehouse is one of New Zealand’s most iconic brands, with a rich history and a significant presence, attracting 1 in 3 Kiwis every week. As the retail landscape becomes increasingly competitive and economic challenges arise, we are committed to stepping up our game. The Warehouse Group, which includes The Warehouse, Warehouse Stationery, and Noel Leeming, is dedicated to delivering relevant and exciting customer experiences. We have recently adopted a brand-led model to stay laser-focused on our customers and their specific markets.

Job Description

As the Head of Brand for The Warehouse, you will play a crucial role in shaping and maintaining our brand identity, ensuring a cohesive and engaging customer experience.

Reporting to the GM Marketing, your responsibilities will include:

- Strategic Brand Development:
Lead the 3-year brand strategy for The Warehouse, aligning it with our business goals.
- Brand Implementation:
Act as the gatekeeper of our brand platforms and frameworks, bringing our brand to life beyond trading activities. This includes partnerships, sponsorships, community engagement, sustainability, and activations across paid and owned media.
- Customer Insight and Experience:
Utilise customer insights to create a cohesive and engaging customer experience across all touchpoints and marketing activities.
- Leadership in Communications:
Oversee key brand communications, ensuring consistent messaging and amplifying brand awareness and consideration.
- Brand Health & Growth:
Improve brand health metrics and drive growth beyond tactical plans. Use data and measurement to optimize investment and enhance returns.
- Brand Alignment:
Ensure brand clarity and prevent a fragmented customer experience by being the custodian of the brand across the business.

Qualifications

You are passionate about branding and have extensive experience managing large, complex brands. You have a proven track record of transforming brand trajectories, embedding change, and delivering results. Your holistic approach, coupled with your ability to influence stakeholders and gain credibility, will be key to your success. You excel at communicating a future vision and implementing it effectively.

This role is all about relationships. You will collaborate with our insights team, retail marketers, creatives, corporate affairs team, GMs, and executives. Your relationship with our agency partners will be crucial in shaping our strategies and execution.

There is no playbook for this role, so we are looking for someone who can strategically contribute, pave the way, and champion the brand to consistently deliver for our customers. We welcome bold, courageous thinking and action.

Additional Information

When you join us, we offer a range of benefits that work for you, your lifestyle, and your career which include:

- Discounts across our brands
- Paid birthday day off for permanent team members
- Free parking at our Northshore support office
- We value collaboration & flexibility - embracing hybrid working - up to 2 days working from home per week
- Onsite gym and café at our Northcote support office
- 26 weeks paid parental leave for permanent team members
- A range of wellbeing support and development opportunities

The scope and profile this role offers is a unique one. If you think your background might lend itself well to success here, then get in touch and we look forward to talking

  • Head of Brand

    6 months ago

    Auckland City, New Zealand BNZ Full time

    **Ko mātou tēnei | This is Us** Here at BNZ, it's about more than just banking. We mahi (work) together in an agile, energising environment to create innovative solutions though our promise 'If you can imagine a better future, let's find a way'. We have an exciting 12 month parental leave cover opportunity as our Head of Brand. This role is responsible...

  • Head of Brand and Marketing

    4 months ago

    Auckland City, New Zealand IAG New Zealand Full time

    Create impact as our Head of Brand and Marketing. Join the largest general insurance group in Aotearoa New Zealand and Australia. **Mō te Tūranga | About the Role** As part of our commitment to sustainable growth and brand excellence, we are seeking a highly skilled and visionary Head of Brand and Marketing to join our team. This is a unique opportunity...

  • Head of Brand

    1 month ago

    Auckland City, New Zealand The Warehouse Group Full time

    **Company Description** The Warehouse is one of New Zealand’s most iconic brands, with a rich history and a significant presence, attracting 1 in 3 Kiwis every week. As the retail landscape becomes increasingly competitive and economic challenges arise, we are committed to stepping up our game. The Warehouse Group, which includes The Warehouse, Warehouse...

  • Head of Brand

    4 months ago

    Auckland City, New Zealand Auckland Council Full time

    Auckland Council has a purpose to “Create an Auckland we can all be proud of” and Auckland Council’s Communications and Marketing Department has an exciting opportunity for an inspiring leader to step into the role of Head of Brand and Channel to help us get there. This is a key position in our lead team, working across a wide range of functions. In...

  • Head Of Brand

    3 days ago

    Auckland, New Zealand Halter Full time

    About the role  We are looking for a world-class Head of Brand, to lead and maintain Halter's brand identity globally. If you like to lead by example, work collaboratively, and take a practical approach to strategy - this is the role for you.  As Halter's presence has grown in New Zealand, the United States and Australia, we've continued to evolve our...

  • Head of Brand Evolution

    4 days ago

    Auckland, Auckland, New Zealand Tangram Full time

    **Job Title:** Head of Brand Evolution**About Us:Tangram is a progressive, values-driven company with a strong social responsibility focus. We're committed to creating a positive impact on our community and are looking for a talented brand leader to join our team.**The Role:We're seeking an experienced Senior Brand Manager to lead the end-to-end brand...

  • Head of Brand

    3 months ago

    Auckland City, New Zealand Abano Healthcare Full time

    **Company Description** At Abano Healthcare, we’re all about creating smiles! As the _Head of Brand_ for Australia and New Zealand, you’ll lead the brand strategy for three powerhouse brands**:Lumino the Dentists**, **Maven Dental**, and **1300 Smiles Dentist**. From crafting compelling campaigns to steering social media, content creation, PR, and...

  • Head Of Marketing

    2 weeks ago

    Auckland, New Zealand The Pond Full time

    Following application, a talent agent will review your CV, cover note & portfolio against the role and will be in touch within 72 hours. Are you an accomplished and action-led senior marketer, who is design-centred, strong in B2 B, Trade, and B2 C marketing, and looking for an exciting 360-degree Head of Marketing role?Lead the marketing offering for this...

  • Head Of Marketing

    2 weeks ago

    Auckland, New Zealand The Pond Full time

    Following application, a talent agent will review your CV, cover note & portfolio against the role and will be in touch within 72 hours.Are you an accomplished and action-led senior marketer, who is design-centred, strong in B2B, Trade, and B2C marketing, and looking for an exciting 360-degree Head of Marketing role? Lead the marketing offering for this...

  • Head Of Marketing

    2 weeks ago

    Auckland, New Zealand The Pond Full time

    Following application, a talent agent will review your CV, cover note & portfolio against the role and will be in touch within 72 hours.Are you an accomplished and action-led senior marketer, who is design-centred, strong in B2B, Trade, and B2C marketing, and looking for an exciting 360-degree Head of Marketing role?Lead the marketing offering for this...

  • Head Of Brand Strategy

    1 month ago

    Auckland, New Zealand Skycity Entertainment Group Full time

    Head of Brand Strategy & Customer Experience Brand Management (Marketing & Communications)Full time Medical insurance, cafe, discounted carparking ++Sky City operates one of the NZ's largest in-house marketing teams. We have teams working across our Studio, Social Media, Communications, Events, Sponsorship, Loyalty and General Marketing. We have a huge range...

  • Head Of Brand Strategy

    2 weeks ago

    Auckland, New Zealand Skycity Entertainment Group Full time

    Head of Brand Strategy & Customer Experience Skip to content Head of Brand Strategy & Customer Experience Brand Management (Marketing & Communications) Full time Medical insurance, cafe, discounted carparking ++Sky City operates one of the NZ's largest in-house marketing teams. We have teams working across our Studio, Social Media, Communications, Events,...

  • Head Of Brand Strategy

    1 month ago

    Auckland, New Zealand Skycity Entertainment Group Full time

    Head of Brand Strategy & Customer ExperienceBrand Management (Marketing & Communications)Full timeMedical insurance, cafe, discounted carparking ++SkyCity operates one of the NZ's largest in-house marketing teams. We have teams working across our Studio, Social Media, Communications, Events, Sponsorship, Loyalty and General Marketing.We have a huge range of...

  • Head of Brand Strategy

    2 weeks ago

    Auckland, New Zealand Skycity Entertainment Group Full time

    Head of Brand Strategy & Customer Experience Skip to content Head of Brand Strategy & Customer Experience Brand Management (Marketing & Communications) Full time Medical insurance, cafe, discounted carparking ++ SkyCity operates one of the NZ's largest in-house marketing teams. We have teams working across our Studio, Social Media, Communications, Events,...

  • Brand Ambassador

    3 months ago

    Auckland City, New Zealand DKSH Full time

    **Location**:Auckland, NZ, NZ**Global Business Unit**:CG**Job Function**:Sales**Requisition Number**:164985**Description**: **Drive Growth. Be the Difference.** **Brand Ambassador** CS&Co. is part of the DKSH Group and is New Zealand’s largest distributor of cosmetics, fragrances, skincare, wellness and haircare products. We take pride in representing...

  • Head Of Brand Strategy

    1 month ago

    Auckland, New Zealand SkyCity Full time

    Head of Brand Strategy & Customer Experience Sky City operates one of NZ's largest in-house marketing teams. We have teams working across our Studio, Social Media, Communications, Events, Sponsorship, Loyalty, and General Marketing. We have a huge range of clients which include restaurants, bars, three Hotels, Casino, Sky Tower, and more, and they all need...

  • Head Of Brand Strategy

    1 month ago

    Auckland, New Zealand Skycity Full time

    Head of Brand Strategy & Customer ExperienceSkyCity operates one of NZ's largest in-house marketing teams. We have teams working across our Studio, Social Media, Communications, Events, Sponsorship, Loyalty, and General Marketing.We have a huge range of clients which include restaurants, bars, three Hotels, Casino, Sky Tower, and more, and they all need to...

  • Head of Marketing

    2 weeks ago

    Auckland, New Zealand The Pond Full time

    Following application, a talent agent will review your CV, cover note & portfolio against the role and will be in touch within 72 hours. Are you an accomplished and action-led senior marketer, who is design-centred, strong in B2B, Trade, and B2C marketing, and looking for an exciting 360-degree Head of Marketing role? Lead the marketing offering for this...

  • Head of Brand Strategy

    1 week ago

    Auckland, New Zealand Skycity Entertainment Group Full time

    Head of Brand Strategy & Customer Experience Skip to content Head of Brand Strategy & Customer Experience Brand Management (Marketing & Communications) Full time Medical insurance, cafe, discounted carparking ++ SkyCity operates one of the NZ's largest in-house marketing teams. We have teams working across our Studio, Social Media, Communications, Events,...

  • Director Brand

    7 months ago

    Auckland City, New Zealand Auckland University of Technology Full time

    Opportunities for professional development and free study - Flexible working options to support your work-life balance - Full time, permanent role based in Auckland CBD **About AUT** Auckland University of Technology (AUT) is dynamic and vibrant with a hugely diverse body of students, staff and partners. We are a socially driven university with equity and...