Head of Brand

2 months ago

Auckland City, New Zealand Abano Healthcare Full time

**Company Description**
At Abano Healthcare, we’re all about creating smiles As the _Head of Brand_ for Australia and New Zealand, you’ll lead the brand strategy for three powerhouse brands**:Lumino the Dentists**, **Maven Dental**, and **1300 Smiles Dentist**. From crafting compelling campaigns to steering social media, content creation, PR, and partnerships - you'll be at the helm of our brand presence.
**Job Description** What You’ll Be Doing**:
✨ **Brand Strategy Mastermind**: Develop game-changing strategies that elevate brand equity and fuel growth for our dental brands across Australia and New Zealand. Dive deep into market trends, consumer insights, and competition to create a winning brand narrative.
**Campaign Captain**: Lead the charge on marketing campaigns that excite and engage. Work with your team to launch innovative campaigns that really _connect_ with patients.
**Content & Social Media Pro**: Build buzz Create standout content strategies and manage social media channels with an eye on engagement and performance.
**PR Guru**: Manage our brand’s voice in the media. Build strong relationships with journalists, handle PR events, and keep our reputation sparkling.
**Events & Partnerships Extraordinaire**: Spearhead exciting events and meaningful partnerships that enhance brand visibility and build lasting connections.
**Team Leader**: Lead a team of brand champions, nurturing creativity, collaboration, and success at every step.
**Qualifications** What You Bring to the Table**:
A degree in Marketing, Business, or Communications (Bonus points for an MBA)
8+ years of experience growing brands and leading marketing teams
Expertise in social media, PR, events, and content creation
Bonus: Experience in the dental or healthcare industry

**What You’re Made Of**:

- A **creative thinker** with a knack for strategy
- A **data-driven decision-maker** with an eye on the results
- A **team player** who inspires those around you
- A **multi-tasker** who thrives in fast-paced environments

**Additional Information**
You’ll lead exciting brand initiatives across **Australia** and **New Zealand**
Collaborate with talented teams and industry leaders
Shape the future of some of the most trusted brands in dental care

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