Digital Marketing Specialist

4 weeks ago

North Shore City, New Zealand Brand Developers Full time

KEY RESPONSIBILITIES

TASKS

Strategic

â        Prioritising work based on sales opportunities and profit

â        Continuously improve websites and landing pages we have in place, build new websites and landing pages when required and proactively develop new channels to provide quality lead and sales generation

â        Focus on ROAS and profitability across all aspects of ecommerce and lead generation.

â        Provide platforms to educate the consumer, optimise the customer journey to increase revenue and profit

â        Proactively plan, coordinate, and optimize digital campaigns to drive sales & build life-time customer value through the D2C channel

â        A/B testing across digital channels to continuously drive growth in sales

â        Accurately monitoring sites giving real-time feedback

Analysis & Reporting

â        Owns, and maintains ecommerce and lead generation performance analytics, metrics, and testing reporting

â        Analyses key metrics; ensures they are accurate and used to grow sales.

â        Utilises reporting functions across multiple platforms ensuring to maximise sales opportunities

â        Creates clear, concise reports, and analysis of all sales results

â        Reviews and interprets sales results in real time, and initiates changes to optimise sales as and when required.

â        Generates and tracks testing pipeline, communicates learnings of wins and losses to ensure best practice across the team

Organic Content Optimisation / SEO

â        Based on strategy, work with external experts and tools to narrow keyword targeting

â        Develop and support a best-practice blog program, including engaging copywriters to write monthly blog posts, leveraging internal subject matter experts for deep and engaging content, inserting effective calls to action for lead conversion, and effectively promoting the blog posts through appropriate channels,

â        With a strong understanding of performance, optimize existing website content to improve search results and rankings,

â        Monitor and report trends/opportunities in keyword search topics, to support blog/other website content, social media ideation and production,

â        Regularly review and improve SEO targeting and ensure new website content is created to meet SEO requirements.

Content Production

â        Ensures all key elements of the BDL sales process are adhered to within copy, imagery, formatting, design, and consistently rolled out over all touchpoints and platforms (website, email, reviews, rewards, and social media) efficiently and without error.

â        Generates & tests new and creative growth ideas.

â        Clearly articulates requirements to internal team and external agencies to ensure efficiencies.

â        Research competitor(s) advertising, including how similar products are sold.

 

Website

â        Undertake quarterly optimisation reviews of the websites to ensure optimisation opportunities are identified and delivered to create a great user experience which performs to meet objectives.

â        Ensure the sites remains well optimised for SEO and technical optimisation opportunities are delivered.

â        Ensure, overall, the websites deliver an outstanding brand experience which is in-line with our product experience.

Email and SMS

â      Ensures that Email and SMS marketing is prioritised, and database management is accurate and complete

Search Engine Marketing (SEM)

â        Works with SEO Specialist(s), and manages the SEO of the Brand Developers’ websites:

â        Utilises platforms to actively research and track SEO

â        Applies learnings to continually update SEO content

 

ITEM

DETAILS

Experience

â        3+ years proven track record of success in B2C digital-focussed marketing roles, covering multi-channel marketing, operational planning and tactical execution.

â        1+ years of in-depth, hands on experience using E-commerce platforms such as Shopify/magneto/WooCommerce or WordPress

â        Experience delivering results in SEO, Paid Search, Display, eDM and social media campaign management to drive traffic and improve conversions.

â        Experience building ecommerce stores would be a plus.

Qualifications

â        Tertiary qualifications (or similar) in marketing and/or digital marketing.

Skills and knowledge

â        Strong understanding of online marketing concepts, strategies and best practices.

â        Ability to develop and implement results-driven digital strategies.

â        Knowledge of design and emerging digital trends.

â        Basic understanding of digital performance analysis, tracking and optimisation tools.

â        Ability to thrive under pressure, prioritise workload and multi-task.

â        Excellent verbal and written communication skills.

Tools and Platforms

â        Strong knowledge of:

o    Facebook (Meta), Instagram, Facebook Business Manager, Linkedin, Pinterest

o    Content Management Systems eg: Shopify, WooCommerce, Magento, Wordpress , Webflow or Sitecore

 

Personal attributes

â        Self-motivated with an enthusiasm to explore, learn and take action.

â        Ability to improve results through A/B testing Copy, creatives, and platforms etc

â        Strong personal use of the internet, social platforms and online tools.

â        Strong problem-solving skills with a high attention to detail.

â        Highly collaborative and effective at building trusted relationships.

â        Ability to clearly communicate and present findings /recommendations.

â        Ability to prioritize, plan and execute programs/tasks in a fast-paced environment.

â        Strong sense of urgency.

â        Ability to think “outside the box”, interpret trends from data and develop new strategies to maximise performance

  • Digital Marketing Specialist

    4 weeks ago

    North Shore City, Auckland, New Zealand Brand Developers Full time

    **KEY RESPONSIBILITIES** **TASKS** **Strategic** - Prioritising work based on sales opportunities and profit - Continuously improve websites and landing pages we have in place, build new websites and landing pages when required and proactively develop new channels to provide quality lead and sales generation - Focus on ROAS and profitability across all...

  • Digital Marketing Specialist

    6 months ago

    Auckland City, New Zealand Webzilla Limited Full time

    **Job Title: Digital Marketing Specialist** *** **Location: Auckland** **Job Summary**: **Webzilla Limited **is currently seeking 3 Digital Marketing Specialists to join our team in Auckland. This is a full-time position and requires flexibility to work weekends and public holidays. - A relevant qualification in Marketing, IT, and Advertising....

  • Digital Marketing Specialist

    5 months ago

    Auckland City, New Zealand OCG Full time

    **Digital Marketing Specialist** **$70k salary** **40 hours per week** **Central Auckland location** **About the opportunity**: *** As the Digital Marketing Specialist, you will play a pivotal role within an award-winning centralised Customer Engagement team (2022 Adobe Experience Maker Team of the Year award for the Asia Pacific region). Join this...

  • Digital Marketing Specialist

    6 months ago

    Auckland City, New Zealand Temperzone Full time

    **Company Description** At Temperzone, we're passionate about creating comfortable and sustainable spaces. As a leading provider of climate control solutions, we design, manufacture, and distribute innovative air conditioning systems across Australasia, Southeast Asia, and China. We are also the exclusive distributor of Hitachi Cooling & Heating products...

  • Digital Marketing Specialist

    4 weeks ago

    Auckland City, New Zealand Number One Shoes Full time

    **Join Our Team as a Digital Marketing Specialist!** Are you a hands-on digital marketer with a passion for retail and a knack for crafting data-driven strategies that drive growth? Ngahuia Group is searching for a **Digital Marketing Specialist** to join our fast-paced and dynamic team. **Who Are We?** Ngahuia Group brings together iconic New Zealand...

  • Digital Marketing Analyst

    6 months ago

    Auckland City, New Zealand ALWAYS DIGITAL LIMITED Full time

    **Digital Marketing Analyst Wanted** Excellent opportunity to join a successful and well-established Auckland based marketing consultancy service company and become a part of a great team. We are looking for 1 PERMANENT full-time (30 hours per week, workdays from Monday to Friday) Digital Marketing Analyst to grow with our team. This is an exciting...

  • Digital Marketing Specialist

    6 months ago

    Auckland City, New Zealand Greenpeace Aotearoa Full time

    Greenpeace is an independent campaigning organisation, which uses creative confrontation to protect Earth’s ability to nurture life in all its diversity. Joining Greenpeace puts you at the centre of the fight for the environment against big polluters and climate change. We are looking for a Digital Marketing Specialist who will lead on the digital...

  • Digital Marketing Specialist

    6 months ago

    Auckland City, New Zealand Flo & Frankie Full time

    We are looking for a Digital Marketing Specialist to oversee the development and daily functionality of the Flo & Frankie digital performance, working closely with the eCommerce & Marketing Team and other company departments to achieve high sales targets and optimize the online customer experience. **About you**: - 2-3+ years of experience in a digital or...

  • Digital Marketing Specialist

    6 months ago

    Auckland City, New Zealand OCG Full time

    **About the opportunity**: *** As the Digital Marketing Specialist, you will play a pivotal role within an award-winning centralised Customer Engagement team (2022 Adobe Experience Maker Team of the Year award for the Asia Pacific region). Join this award-winning Digital Team and be responsible for developing, implementing, and managing digital marketing...

  • Digital Marketing Specialist

    6 months ago

    Auckland City, New Zealand The Creative Store Full time

    Our client is a transformational education provider based in New Lynn, Auckland and they are looking for a Digital Marketing Specialist to join their team on a 3 month contract, 25 hours/week. Reporting to the Marketing and Communications Manager, you will be working alongside a tight-knit marketing team, therefore you will need to have strong communication...

  • Digital Media Performance Specialist

    5 months ago

    North Shore City, Auckland, New Zealand Mitre 10 Full time

    Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer. We have an exciting new opportunity available to join 'New Zealand's Marketing Team of the Year 2022' at our Albany based Support Centre as a...

  • Digital Content Specialist

    5 months ago

    North Shore City, Auckland, New Zealand Mitre 10 Full time

    Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer. We have an exciting new opportunity available to join our Albany based Support Centre as a **Digital Content Specialist.** As part of our...

  • Marketing Specialist

    5 months ago

    North Shore City, Auckland, New Zealand Liberty Consulting Group Full time

    **About Us**: Liberty Consulting Group is a dynamic and forward-thinking brand that operates in both education and immigration fields. We are looking to explore more educational market in New Zealand and Australia. We are dedicated to providing top-notch consulting services in the education and immigration industry of New Zealand and Australia. We pride...

  • Digital Content Specialist

    6 months ago

    North Shore City, Auckland, New Zealand Mitre 10 Full time

    Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer. We have an exciting new opportunity available to join our Albany based Support Centre as a **Digital Content Specialist.** As part of our...

  • Digital Marketing Specialist

    6 months ago

    Auckland City, New Zealand Sandfield Full time

    Are you a creative and data-driven marketer looking for a new adventure? Sandfield is looking for a Digital Marketing Specialist to join our dynamic team, working alongside our Head of Marketing and our Content Writers. The role offers a huge amount of variety across 4 different software brands under the Sandfield umbrella. This means we are looking for...

  • Marketing Specialist

    6 days ago

    Auckland City, New Zealand Auckland Transport Full time

    **Join our mission to keep Auckland moving!** Are you passionate about creating positive change in Auckland? Do you have a knack for crafting compelling marketing campaigns? We're looking for a talented Marketing Specialist to create impactful campaigns and be part of shaping Auckland's future. Auckland Transport (AT) is on a mission to transform Auckland...

  • Digital Media Performance Specialist

    6 months ago

    North Shore City, Auckland, New Zealand Mitre 10 Full time

    Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer. We have an exciting new opportunity available to join our Albany based Support Centre as a **Digital Media Performance Specialist.** As part...

  • Digital Marketing Specialist

    3 months ago

    North Shore City, New Zealand South Pacific Health Limited Full time

    -To explore market opportunities based on the online market research, keyword research, and to make plans for the market development. -  To create appropriate media channels where each product or service can be delivered to the target potential clients -  To coordinate the production of advertising campaigns with external media professionals. -  To...

  • (Senior) Digital Marketing Specialist

    6 months ago

    Auckland City, New Zealand Halter Full time

    The future of food production hinges on an important question: How do we feed the world’s growing population without compromising our natural resources? Farmers feed our population and hold the keys to vital climate solutions. At Halter, we’re on a mission to enable farmers to run the most productive and sustainable farms. Farmers are using Halter to...

  • Direct Marketing Specialist

    6 months ago

    North Shore City, Auckland, New Zealand Mitre 10 Full time

    Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer. We have an exciting opportunity available to join our Albany based Support Centre as a **Direct Marketing Specialist.** As an experienced...