Marketing Automation Specialist

2 months ago


Auckland, New Zealand Aera Full time

Aera is a revolutionary savings platform designed to halve the time it takes to save for a first home. We are a startup on a mission to turn first home savers into first home buyers in half the time, with half the deposit. We're on the hunt for a dynamic superstar to build an incredible engagement and retention engine to reward and retain future first home buyers who are saving with Aera. You will also coordinate multiple customer acquisition channels and have a unique opportunity to influence our gamified learning/goal-setting app helping Kiwis on the pathway to their first home. You'll play a critical part in creating something unlike anything that exists in the world today alongside incredible people. Skills you need: Direct and loyalty marketing processes and platforms including CDP, eDM, SMS, push, in-app, social and content publishing Building audience-based and 1:1 automated event and trigger-based marketing programs across channels The magic touch to coordinate exceptional delivery internally and with third parties across the marketing spectrum (acquisition, search, social media, asset creation) Passion for analytics/insights and marketing automation technology including Ai Results obsessed with proven ability to plan, deliver with attention to detail and problem solve Qualifications/Experience: 2-3 years relevant experience with consumer brands - not just b2b A marketing and/or psychology degree would be awesome #J-18808-Ljbffr



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