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Global Marketing Manager

4 months ago

Auckland City, New Zealand Fonterra Full time

**General Information**:

- Date Published- 27-May-2024- Advertising Ends- 11-Jul-2024- Country- New Zealand- Location- Auckland- Role Type- Marketing & Comms- Work Type- Permanent- ID#- 8598**Position Description**:
**A world of opportunity awaits.**

We are Fonterra, one of the world's largest dairy nutrition companies created and owned by New Zealand dairy farmers. Since our beginnings, collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved by over a billion people every day around the world.- As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.- When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.
- **About Us**

At Fonterra Global Markets, we embody the voice of the customer for the Co-op and our role is to create value in a way that we can be proud of. Across diverse channels, we bring the goodness of dairy to generations of customers and consumers with products that support every lifestage. With our people powering our business, we are 5,300 employees strong, 83 nationalities and hundreds of cultures.Anchor Food Professionals is a high-performance foodservice brand and is how Fonterra presents its foodservice business to the world. With over 135 years of dairy expertise, Anchor Food Professionals are leaders in global foodservice and have partnered with thousands of bakeries, restaurants, hotels and caterers across the globe, providing deep industry insight, world leading research and innovation, high-function, fit-for-purpose dairy products and business services & solutions.Now, following a recent strategic refresh and rebrand, we are poised to drive and deliver even greater outcomes to achieve our strategic ambitions - A chance to shape the future of the Anchor Food Professionals on a global stage.- This Auckland-based role is housed in the Global Markets Sales & Marketing team, specifically Global Brands Marketing._

**About the Opportunity**

As the Global Marketing Manager for Anchor Food Professionals, you will be responsible for shaping and executing our global brand strategy and elevating our global brand presence worldwide. Reporting directly to the Global Senior Marketing Manager, you will be instrumental in providing strategic leadership for our Anchor Food Professionals & Foodservice brands to ensure they remain at the forefront of the foodservice industry.Key Responsibilities:
- Formulate brand and marketing strategies that support and elevate the direction of the Anchor Food Professionals brand.
- Provide leadership as the brand guardian, championing brand consistency through implementing and upholding global brand guidelines and visual identity with precision.
- In close collaboration with our innovation teams, key markets and agencies you will lead and drive the planning and creation of compelling content, creative materials and collateral for integrated Anchor Food Professionals Marketing Campaigns and NPD launches to support our growth agenda’s.
- As the Global Marketing Manager, you will also strategically organize and manage trade and digital engagement events to enhance brand visibility and build equity.
- Take charge of the Anchor Food Professionals Digital Ecosystem, including website management, digital communications, content creation and support demand generation.
- Foster connectivity and alignment within the brand network, collaborating closely with central and regional stakeholders.
- Coordinate and execute day-to-day aspects of Anchor Food Professionals Brand Management, ensuring smooth brand operations and continuity.

**About You**

The global scope of this role spans across many business units and requires a strong level of personal agility, influencing skills and the ability to communicate clearly and lead for effect. You will have the skills to create and maintain strong relationships, enabling partnerships within the layered Anchor Food Professionals and Foodservice network spanning across brand, digital, category, GTM, regional/local marketing as well as the broader Sales and Marketing community, supporting them, and providing them with trusted advice and guidance, as well as firm brand governance.We are first and foremost looking for a proactive and experienced marketeer with strong brand experience and the ability to pick up and understand the business and brand. You will have experience from FMCG/Foodservice and end-to-end product and campaign launches - either from a local market or global function.Critical to your success in this role, wil