Global Marketing Specialist

4 weeks ago


Auckland City, New Zealand Fisher & Paykel Appliances Full time

The Role

Fisher & Paykel is an iconic New Zealand brand, a global company with a strong local heritage. Our origins inspire our culture of curiosity and passion to develop solutions designed around people - these are some of the core elements that make us unique.

We are driven by our values of being trusted, sustainably minded, innovative, generous, and curious. As a team we take a collaborative approach and have a working environment where all ideas are heard, evaluated, and tested against our leading goal - to be the world's most human-centred appliance brand.

The Global Marketing Specialist is responsible for the successful delivery and coordination of consumer, SDA (Specifier, Design, Architect), trade marketing planning and execution in collaboration with our in-market marketing teams, for F&P, DCS and Haier, to support retailer/agency, builder and consumer engagement, 1st party data capture and marketing.

Reporting to the General Manager of Global Marketing & contributing to the overall achievement of market share, revenue & margin objectives and overall brand health. Enabling the delivery of best-in-class Trade/Agency/SDA Marketing, working in conjunction with the market marketing teams, Digital and Brand team.

You will be a key point of contact internally & externally for our markets, when executing with trade, SDA and agency partners.

This is where you come in.

You will have an excellent understanding of the digital marketing landscape, with a strong understanding of the roles and opportunities presented by different channels across the customer lifecycle.

Marketing Skills:

- Be able to clearly articulate the purpose of proposed marketing activity.

Digital Skills:

- Advanced understanding of digital marketing.
- Advanced skills using Microsoft Excel, Word, PowerPoint, and Outlook
- Customer Relationship Management
- Ability to develop and implement effective customer relationship management strategies

So who are you?

You will have a minimum of 5 years’ experience in marketing, with specific experience in the end-to
- end planning and execution of marketing activity.

Experienced in consumer marketing, ideally in the luxury, durable goods category.

What we offer

We can give you the rare opportunity to move into a large, complex global organisation headquartered in New Zealand, where you will gain wide exposure across the business with global reach. This role has diverse and exciting challenges and the chance to continually learn and develop.

Along with a competitive salary, hybrid working environment, ongoing development and excellent growth and progression opportunities, as a valued member of our team you’ll enjoy generous discounts on Fisher & Paykel and Haier products, life & disability insurance, discounted medical cover, access to our leading Whanau/Family leave offering, our subsidised staff café, and free car parking when you are on-site.

All this, coupled with great leadership and backed by a world leading heritage brand that is consistently ranked as one of New Zealand’s most Trusted Brandsyear after year.

From the grandest of ideas to the smallest of details, every day we're turning our passion into performance and improving life through good design.

Here at Fisher & Paykel we're passionate about our customers and we care about the details. It's this passion that inspires us towards reaching our goal - to become the most human-centred appliance brand in the world.

Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.



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