Digital Marketing Executive

9 hours ago


Auckland City, New Zealand TheMarket Full time

Company Description

At TheMarket, we are passionate about the brands and merchants that we work with, selecting authentic alignments to tell great stories via our various marketing channels. Whether it’s search, display, affiliates, retargeting or social; targeting awareness, consideration or purchase intents; on mobile, app, desktop or tablet - we strive to create always on-brand and engaging marketing communications for all our personas.

Learn more about TheMarket from its CEO, Justus Wilde in the following video.

Job Description**
Goals**

Contribute to the strategy and execution of driving cost-effective, convertible traffic at scale primarily via organic social, shop social & affiliates for TheMarket & 1-Day’s vast products and categories.

Achieving ROAS and GMV targets and reaching a wide range of customer personas; targeting awareness, consideration or purchase intents; on mobile, app, desktop or tablet.

Represent the brands and merchants we work with - creating and executing always on-brand and engaging marketing communications no matter the channel.

Not just a pretty face, The Digital Market Executive loves getting geeky to track the entire multi-channel marketing funnel to continuously measure, improve and increase traffic, engagement and revenue.

Using data-driven trend analysis and best practice strategies this role collaborates with the marketing, trade and development teams to ensure content and ads cover our focus brands, retailers across TheMarket’s expansive categories which including: food, beverage, fashion, kids, living, beauty, toys, electronics, sports, entertainment, stationery, DIY and more.

As TheMarket trades on innovation and opportunity, the Digital Market Executive is not afraid of a pivot operating on both strategic and tactical levels.
**Key Areas of Responsibilities**

Onsite & Offsite Marketing Content Creation and Execution:

- Work closely with Experience, Merchandise Planning, Marketing and Design teams to create and execute marketing content in line with the Trade Calendar for the appropriate marketing channels
- Ensure content and audience targeting covers TheMarket’s wide range of merchants, categories, and personas.
- Ensure content look and feel is streamlined across performance marketing channels whilst maximising the objective of the specific channel.
- Use relevant briefing processes and tools (Asana).
- Gain content sign-offs from relevant stakeholders when needed.
- Help launch and develop always-on activity based on contractual commitments for strategic merchants.
- Import Shop Socials as per the agreed merchants and frequency
- If needed, manage within assigned budgets to either create or commission blog or influencer content either inhouse with SEO and persona considerations.
- Maintain brand framework for TheMarket tone of voice across all channels at all times.

Channel Management:

- Proactive management and accountability for organic social strategy and daily content on platforms (specifically; Tier1 - Instagram & Facebook; Tier 2 - LinkedIn; future potential channels - Tiktok, Pinterest, Twitter, Snapchat, Wechat) to achieve growth targets, drive traffic and encourage engagement and sales.
- Work with Digital Marketing Manager on the strategy for affiliate partnerships including; Proactively managing ongoing and discovering new affiliate partnerships; securing placements and providing traffic and GMV driving deals.
- End-to-end execution of quarterly PR communications including; Sourcing and developing direct relationships with key media contacts; Writing press releases in collaboration with relevant SLT / MLT members and Group PR if needed; Distributing press releases to relevant media.
- Liaise with MLT, IT and Design if needed on any relevant website developments.

Community Management:

- Work with Customer Service to respond to public and private customer questions and comments on TheMarket social channels.
- Escalate issues to GM of Digital Marketing/SLT as appropriate.
- Targets & Reporting:

- Meet, analyse and report on Digital Marketing OKRs such as traffic generation, engagement, conversion, revenue and ROAS
- Run and analyse weekly/monthly/quarterly/yearly reports on performance such as the Digital Dashboard, Tagged Post Tracker, Competition Tracker and any other ad hoc reports as needed.
- Ensure accurate tracking and monitoring hygiene via UTMs or Branch links.

1-day & Group Marketplace:

- Relevant tasks for additional websites/brands as required.
- Ongoing research and self-development for best practice and personal growth
- Adhoc tasks and duties as needed.

Qualifications**
Relevant Experience**
- Customer empathy
- Good understanding of commercial metrics to drive a retail/ecommerce business
- Management of brand presence within performance platforms
- Understanding of audiences across paid networks and integrated communications
- Ability to liaise with a wide range of stakeholders such as external agencies as well as



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