Cluster Digital Marketing

6 months ago

Auckland City, New Zealand Hilton Full time

Cluster Digital Marketing & Communications Executive

**About Us**:
At Hilton Auckland and Hilton Lake Taupo, we strive to provide unparalleled hospitality experiences, ensuring every guest feels valued and every moment is memorable. As part of the globally renowned Hilton brand, we are committed to excellence in service, innovation, and sustainability. Join our team and be a part of delivering exceptional hospitality in two of New Zealand's most picturesque locations.

**Position Overview**:
We are seeking a dynamic and creative individual to join our team as the Cluster Digital and Content Marketing Executive. In this role, you will be responsible for developing and executing digital and social media marketing strategies for both Hilton Auckland and Hilton Lake Taupo. You will play a crucial role in enhancing our online presence, engaging with our audience, and driving revenue through innovative campaigns.

**Key Responsibilities**:
**Planning and Organising**
- Contribute to marketing and communications plans.
- Ensure hotel has up-to-date positioning statements and descriptions to support its communications priorities, and that they are shared with management and team members as appropriate
- Support Marketing & Communications Manager in key monthly presentations
- Office administration tasks as requested

**Digital Marketing**
- Proactively updating marketing content on all brand websites (all copy, imagery and promotions) to ensure product / service accuracy, effective positioning and optimised conversion
- Take responsibility for updating and maintaining content on all third-party websites

**Social media**
- Manage and maintain active social media profiles for hotel and outlets across various platforms including but not limited to Facebook, Instagram and LinkedIn
- Create engaging content, monitor social media channels, and respond to comments and enquiries in a timely manner
- Monitor any e-commerce activities of competitor hotels

**Sponsorships & Partnerships**
- Support Marketing & Communications Manager in taking full advantage of any locally-secured sponsorships/partnerships and their execution

**Communications & PR**
- Assist in implementing comprehensive communication and public relations strategies to enhance the organization's image and reputation
- Create and manage content for press releases, media pitches, articles, and other communication materials
- Build and maintain relationships with influencers, journalists, bloggers, and other media professionals
- Assist in planning and executing media events, press conferences, and interviews
- Monitor and analyze media coverage and public sentiment, providing insights and recommendations
- Collaborate with internal teams to ensure consistent messaging and branding across all channels
- Respond to media enquiries and manage crisis communications when necessary
- Stay updated on industry trends, best practices, and emerging technologies in communications and PR

**Photography**
- Liaise with photographers to plan and schedule photoshoots for capturing captivating visuals of the properties, amenities, and dining experiences. Provide direction and guidance to ensure that the photoshoots align with brand standards and marketing objectives
- Ensure all hotel photography, video and virtual content are up to date; positioning the hotel and its venues as desired

**Analytics and Reporting**
- Utilize analytics tools to track, measure, and report on the performance of digital and social media marketing efforts
- Provide regular reports and insights to stakeholders, identifying trends, opportunities, and areas for improvement

**Quality**
- Know and champion Hilton brand guidelines and ensure all hotel touch points and merchandising opportunities are maintained with current information and collateral
- Ensure any back of house collateral relevant to marketing, is brand compliant and accurate

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in digital marketing, social media management, and content creation, preferably within the hospitality industry, but not essential
- Excellent written and verbal communication skills, with the ability to create compelling content tailored to different audiences and platforms
- Analytical mindset with proficiency in data analysis and reporting using tools such as Google Analytics, Facebook Insights, etc
- Creative thinker with a passion for innovation and staying updated on the latest trends in digital marketing and social media
- Ability to multitask, prioritize tasks effectively, and work well under pressure in a fast-paced environment
- Collaborative team player with strong interpersonal skills and the ability to build relationships with internal teams, external partners, and customers

**Join Our Team**:

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