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Senior Marketing Advisor

3 months ago

Wellington City, New Zealand New Zealand Government Full time

Mō te tūnga | About the role
Are you an experienced marketing professional with a passion for making a difference in the lives of young individuals? The New Zealand Defence Force (NZDF) is seeking a dynamic and seasoned Senior Marketing Advisor to join our dedicated team within Defence Recruiting. In this role, you will play a crucial part in inspiring 18-24-year-olds to explore the exciting and fulfilling career opportunities available within the Defence Force.
As the Senior Marketing Advisor, you'll maintain the ongoing relationships with our creative partners and suppliers, manage marketing campaigns and produce excellent communications both internally and externally.

**A typical day might include**:

- Managing two direct reports (Digital & Social Media Coordinator, and Marketing Projects Coordinator).
- Utilising your expertise to design and implement innovative marketing campaigns targeted at the 18-24 age group, showcasing the unique benefits and opportunities offered by a career in the Defence Force.
- Staying abreast of market trends, audience preferences, and competitor activities to continuously refine and improve recruitment strategies.
- Utilising data-driven insights to measure the success of marketing campaigns and make data-informed decisions for future strategies and reporting to the Executive Leadership Team.
- Developing internal communications initiatives to support awareness and understanding by NZDF personnel.
- Working closely with internal stakeholders, creative teams, and external agencies to ensure cohesive and impactful marketing initiatives.
- Aiding the wider Defence Recruiting unit to achieve targets and be successful.

This role is based in Wellington Central. Once you are established in the role there are flexible working arrangements available, including some work from home options.
Ngā pūkenga me ngā wheako | Skills and Experience
To really own this role, you'll need to balance soft skills with technical ones. Influencing and negotiating with a wide range of internal stakeholders is a must as at times you'll need to sell an idea or course of action to those who are not marketers.

**Additionally, you will also possess**:

- Strong communication and interpersonal skills.
- A creative mind set with the ability to think outside the box.
- A results driven mentality with a focus on achieving recruitment targets.
- Great time management.
- The ability to self-manage and work as part of a team.
- Familiarity with digital marketing trends and tools.
- Experience in capturing video content and editing and working knowledge of Adobe Creative Suite is desirable, but not essential.
- A bachelor's degree in marketing, business, or a related field.
- Approximately 5 years of experience in marketing, with a proven track record of successful campaign management.
- Experience in recruitment marketing or working with youth-oriented campaigns is highly desirable.

This role requires occasional domestic travel to NZDF's Camps and Bases (and other locations); a Full Class 1 Driver's Licence is highly desirable for this reason.
Nōu te rourou | What's in it for you
Your skills and dedication deserve recognition, and NZDF delivers with competitive pay matched to your experience. But that's just the beginning - safeguard your loved ones with a fully funded life cover of up to $300,000 and critical illness protection. Other benefits include discounted additional insurances, free will services and savings schemes for the Defence community. Get expert financial guidance and mortgage broker services. Find all our benefits and more on the Force 4 Families website.
NZDF champions diversity and inclusivity, valuing every member and fuelling their success. We embrace uniqueness, understanding that diverse teams drive creativity, innovation, and excellence. With an open door to all - irrespective of gender, ethnicity, ability, age, or family dynamics - NZDF offers a flexible, empowering work environment. We're recognised for our efforts; being Rainbow Tick Certified, holding a Gender Tick Advanced Accreditation. Join us in shaping a brighter future, where everyone thrives.
Me pēhea te tuku tono | How to Apply
Applications close on Monday 22 April 2024.
Use the links on this page where you'll be directed to the Defence Careers website.

**Please Note**:

- Your cover letter will be a key part of our selection process, so please highlight how your experience relates to the key activities outlined in the Advert and Position Description.
- Applicants will be required to undergo a pre-employment drug-screening test prior to any offer of employment being made.

**Please note**: Applicants must be legally entitled to work in New Zealand (NZ) and be able to obtain and maintain the required level of NZ Government security clearance for the position applied for. The minimum citizenship and residency criteria for security clearances to be granted by the NZ Defence Force are as follows:
Low level Security Clea