Senior Advisor Social Media and Digital Marketing

3 months ago

Wellington City, New Zealand New Zealand Government Full time

We're seeking a proactive and strategic Senior Advisor Social Media and Digital Marketing to join our team
- Enhance our social media and broader digital marketing presence and ensure our channels reflect our values and objectives.
- Permanent opportunity located in Wellington.

Te Whiwhinga mahi | The opportunityAs a Senior Advisor Social Media and Digital Marketing, you'll drive the strategy, management, and optimisation of our NZ Transport Agency Waka Kotahi (NZTA) social media channels and help us expand our digital marketing function. You'll shape the direction for each platform, develop content calendars, and ensure our messaging is engaging and consistent.Collaborating with content creators, you'll craft compelling posts, launch targeted campaigns, and boost audience engagement. You'll monitor performance, report on key metrics, and provide expert advice on managing risks and enhancing our reputation.Your role will also involve creating best practice policies, training staff, and continuously refining our social media and broader digital marketing approach to strengthen our connection with the public and effectively communicate key transport messages.Ko koe tēnei | About youTo be successful in this role, you'll bring:

- Proven expertise and experience working on social media within a large and complex organisation, ideally within the public sector.
- Strong technical expertise in best practice social media channel management and development.
- A strong understanding of risk management and the ability to manage and escalate risk where appropriate, balanced with the need to create engaging content.
- Experience in developing and implementing paid social media marketing strategies and plans.
- Experience and technical expertise in other digital marketing disciplines beyond social media.
- Highly effective written and oral presentation and communications and advocacy skills.
- Highly developed and effective influencing, networking and interpersonal skills.
- Ability to create and propose innovative solutions to challenges as they arise.

You'll demonstrate knowledge of, or a willingness to gain an understanding of Te Ao Māori and promote tikanga and Te Reo Māori. You'll also have knowledge of, or a willingness to gain an appreciation of te Tiriti o Waitangi (the Treaty of Waitangi) as it applies in the public sector.Ko wai mātou | About usThe Engagement and Partnerships Group is accountable for leading effective agency governance, iwi and stakeholder engagement, customer communications and regional relationships. We support the achievement of transport outcomes and the regional delivery of projects through effective relationship management and effective community engagement practice.Along with our other benefits, we also have an NZTA Life, Income Protection and Critical Illness insurance scheme available for permanent employees. Other benefits include:

- 5 weeks annual leave, 15 days sick leave after 3 years' of service
- Annual flu vaccinations, health checks and eye tests
- A wellbeing initiative supporting activities that make a difference to both physical and mental wellbeing
- Long service recognition programme.

**Rā Katinga | Applications close**: 9 October 2024
To be considered for this position you must have a legal right to live and work in New Zealand.
NZTA| Waka Kotahi is an equal opportunity employer (EOE). We recognise the importance of diversity and inclusion and are committed to providing a working environment that embraces these values. Please let us know if you need any support or have any access requirements that will help you through the recruitment process.

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