Digital Marketing Specialist

13 hours ago

Upper Hutt, New Zealand MSD Full time

**Digital Marketing Specialist**
- Exciting **Permanent Full-time **position to be based in NZ, Upper Hutt or NZ, Palmerston North
- ** Are you exited by innovation and technology** within the Animal Health
- If you are a **Digital Marketer **intent in working in a growth area with advancing new technologies? Then this is your chance to be part of transforming and changing industry with your digital expertise

This role will champion the customer experience and collaborate with the Marketing, Sales, IT, Technical and Regulatory teams to develop and execute digital marketing plans that support the business and brand plans.

You will work across an exciting and rapidly expanding business combining our company’s Health and Allflex Livestock Intelligence, which includes bio-pharmaceutical, animal identification, animal monitoring and milking intelligence within the portfolio.

**What You Will Do**

**Responsibilities include, however not limited to**:

- Lead the development of the digital strategy for the business that aligns with the brand and business plans
- Lead the review and management of the business’s websites to improve user experience
- Lead in the development of the business’s social media strategy
- Develop and execute lead generation and management campaigns
- Mentor and lead the marketing team in the creative development of digital marketing activity overseeing asset creation by focusing on the customer’s journey
- Plan and coordinate inclusion of digital activation at trade and consumer events and participate as required.
- Measure and report performance against campaign KPIs and ROI
- Assist in managing the marketing budget to ensure expenditure does not exceed the budget.

**What You Must Have**
- Tertiary degree in marketing, digital marketing, digital advertising or equivalent is essential
- Experience developing and executing digital strategies and campaigns across a wide range of channels
- Up to date with the latest trends and best practices in digital marketing and measurement
- Proven experience setting KPIs as well as monitoring and optimizing campaigns
- Experience in Animal Health business or a knowledge of agriculture or animal farming systems preferred but not essential
- Able to collaborate with other departments in a team setting demonstrating our company’s leadership competencies
- Creative flair with excellent written and interpersonal communication skills
- Able to work efficiently to meet tight deadlines
- Project management skills to initiate and complete multiple projects as required
- Able to analyse data and approach problem solving in a logical manner

**What You Can Expect**
- Extensive work with within Digital Marketing assisting various Animal Health Teams and Brand Managers
- Work autonomously, thinking on your feet, whilst being supported, encouraged and being part of a trusted Global Leading Animal Health organisation
- Career opportunity to really excel and become an integral part of the team

**Who we are **

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

**What we look for** Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
No relocation

**VISA Sponsorship**:
No

**Travel Requirements**:
25%

**Flexible Work Arrangements**:
Work Week

**Shift**:
Not Indicated

**Valid Driving License**:
Yes

**Hazardous Material(s)**:
**Number of Openings**:
1
**Requisition ID**:R186137

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