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Direct Marketing Specialist

3 months ago

North Shore City Auckland, New Zealand Mitre 10 Full time
Mitre 10 has been a part of New Zealand's home improvement culture since 1974.

An award-winning success story, inspiring Kiwi's to love where they live, work and play with our home improvement, garden and trade offer.

At Mitre 10 we are committed to delivering exceptional customer experiences every time our customers shop with us.

Our Direct Marketing and Partnerships team is driven to improve how we acquire, engage, and reward our most valuable customers.

We are now on the lookout for a
Direct Marketing Specialist
to join our Albany based Support Centre.**As an experienced digital automation and marketing specialist, you will plan, lead, and execute the successful delivery of direct marketing activities for our eDM channel.

We are seeking someone who has a passion for content segmentation, customer data and personalisation.

Reporting to the Direct Marketing & Partnerships Manager, your key functions will include:

  • Create and execute an always on lifecycle marketing programme to stretch customer lifetime value
  • Identify, evaluate, and actively pursue opportunities to drive greater customer loyalty and advocacy
  • Keep current with industry developments, technologies, and best practices.

To be successful in this role you will have:

  • At least 5 years in marketing automation, insights and data lead direct marketing and/or customer loyalty
  • Experience in delivering high volume, high frequency direct marketing campaigns
  • Experience with Emarsys or similar direct marketing platforms would be advantageous
  • A passion for personalisation and exploring new opportunities.


This role offers the opportunity to work on Auckland's North Shore in a positive, fast paced environment that is stimulating and enjoyable to work in.

We are a team moving forward and that is a result of our motivated, skilled team members.

As a member of our Support Centre team, you will be eligible for generous staff buying privileges, life insurance, discounted medical insurance, flexible working, birthday day off and more.


If you are a highly motivated individual who is passionate about being part of the Mitre 10 team and a company in growth mode, then we want to hear from you.

Please provide your CV and cover letter, including your remuneration expectations, via this website.