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Head of Membership

4 months ago

Auckland City, New Zealand The New Zealand Automobile Association Inc. Full time

**Head of Membership & Loyalty**:

- **Reference**: 33719
- **Posted on**: 13 Mar 2024
- **Closes on**: 29 Mar 2024 12:00
- **Locations**: Auckland - Central
- **Job level**: Management (8+ years)
- **Work type**: Full-time
- **Additional info**: Head of Membership & Loyalty PD.pdf

**What You'll Be Doing | Mō te Tūranga**

Leading the team, the Head of Membership & Loyalty is tasked with crafting, leading and implementing strategies and initiatives to engage and expand our extensive Member base. We're on the mission to be New Zealand's most loved and connected brand and we already have over 1.1 million AA Personal Members.

This role is key to supporting across our strategic priorities, particularly our first pillar around Member Engagement and Loyalty. This strategic priority signifies our shift towards a truly Member-centric approach, focusing on exceeding the expectations and needs of our diverse Member base through a more tailored and connected experience. Our aspiration is to transform loyalty, relevancy and engagement with our Members and to deliver greater lifetime value for our Members and the Association. To deliver this for our diverse Member base, current and future, we will gain a deeper understanding of their needs and meet them through delivery of more relevant, flexible, and connected touchpoints.

Responsibilities include:

- Product & Loyalty Strategy
- Partnership & Relationship Management
- Leadership and People Management
- Financial and reporting

***A full detailed position description is available on our careers website.

**About You | Mōu**
- Tertiary qualification in Marketing or a closely related discipline/major
- A minimum of 10 years' experience in marketing and product management within multi-faceted businesses, ideally with loyalty experience
- People leadership skills including the development of others and cultivation of innovation
- Ability use business insight to drive results
- Ability to build cross functional relationships and influence decision making
- Planning, organisation coupled with the ability to delegate
- Marketing skills, including product/brand management
- Market Research and analytical skills
- Information technology skills including applied logical
- Stakeholder management

**What We Offer | Ngā āhuatanga kei a mātou**
- Free AA Membership for you and your whānau
- NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver
- A day off for your birthday
- Hybrid working arrangement
- Worklife balance
- Discounted insurance

**Working with the AA | Me mahi tahi tatou ki AA**

For over 120 years we've been helping Kiwis on their adventures Today, we're one of New Zealand's most respected and trusted brands.

From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to over 1.1 million Members

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

Come join us and take your career on its next adventure

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

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