Senior Customer Marketing Manager
2 days ago
Reporting to the Customer Marketing and Brand Activity Lead, you will be tasked with developing strategic growth plans and deploying brand growth initiatives that are of mutual benefit for our most critical 1st tier trade partners and Royal Canin. As our strategic key account customers become more complex and sophisticated this role will integrate within all customer marketing functions across their veterinary and retail divisions to facilitate and execute an agreed marketing plan whilst driving new and creative demand projects between our two businesses. As Senior Marketer this role will play an important role in portfolio management with Royal Canin and Eukanuba brands.
**What are we looking for?**:
- Demonstrated experience in marketing
- Analytical experience utilizing Consumer Insights
- Experience managing a portfolio building insights from data
- Strong working knowledge of trade marketing trends
**What will be your key responsibilities?**:
- Customer marketing support for our most critical tier 1 omni key account in ANZ
- Develop, with the approval of the Customer Marketing and Brand Activity Lead, the growth plans for the Royal Canin and Eukanuba portfolios within selected 1st tier customer partners
- Develop powerful marketing plans that utilize consumer, shopper, category and customer data and insights
- Develop and execute trade and consumer promotions for both the Royal Canin and Eukanuba portfolios to support our Key Account partners, and review trade promotional plans and provide feedback on consistency with the marketing plan
- Coordinate with the direction of the CM & BA lead agreed launch of new and the reset of existing products, including analyzing information to help set the sales forecast and financials.
**What can you expect from Mars?**:
- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
**About us**:
What do MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, MASTERFOODS ® and ROYAL CANIN® have in common? They’re all made by Mars. We’re a family-owned, principle led business that’s been making products for people (and the pets they love) for more than 100 years. Together, our 125,000+ Associates around the world are empowered to take action every day towards the world we want tomorrow. Because we know, the world we want tomorrow starts with how we do business today.
Mars promotes and fosters a culture of Inclusion and Equal Opportunity Employment everywhere we operate. We treat our people and applicants with fairness, dignity and respect, understanding that the uniqueness of all applicants makes a difference in our business. All qualified applicants will be considered for employment, and their diversity welcomed.
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