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Senior Marketing Manager

4 weeks ago

Auckland City, New Zealand Ingram Micro Full time

**About us**:
Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts. Through Ingram Micro Xvantage, our AI-powered digital platform, we offer what we believe to be the industry’s first business-to-consumer-like experience. We also provide a broad range of technology services, including financing, specialized marketing, lifecycle management, and technical pre

**About the Role**

We are seeking an experienced Senior Marketing Manager to join our dynamic team. This role is ideal for a strategic and results-driven individual with a proven track record in developing and executing high-impact marketing strategies. You will lead our marketing efforts to drive brand growth, enhance market presence, and foster customer loyalty. Working closely with cross-functional teams, you will be responsible for elevating our brand in a competitive market through innovative and data-driven campaigns.

**Role Responsibilities**
- Design and implement digital promotions, discounts, and rewards across key platforms to boost customer engagement and drive conversions.
- Develop a monetizable digital marketing strategy that positions these offerings as profitable for vendors and clients within an agency model.
- Drive demand generation campaigns by attracting and engaging target audiences to build awareness and interest in our products and services, converting potential leads into loyal customers.
- Analyse market trends, competitor activities, and customer behaviour to inform strategy
- Drive brand positioning, ensuring consistency across all channels and touchpoints
- Lead, mentor, and develop a high-performing marketing team
- Collaborate with product, sales, and design teams to align marketing initiatives with product launches and business objectives
- Manage the marketing budget, optimizing spend across channels to maximize ROI.
- Develop and present regular reports on campaign performance, metrics, and market insights
- Engage with external agencies, vendors, and partners to enhance marketing effectiveness
- Leverage digital, social, and content marketing to enhance audience engagement and brand loyalty

**Role Requirements**
- Relevant Marketing qualifications with a of 10 years of experience in a marketing role, with at least 5 years in a people management.
- Experience in demand generation campaigns, particularly on platform-based channels, with a focus on driving digital incentives
- Proven ability to develop and monetize digital marketing strategies in an agency model, creating value propositions that drive ROI for vendors
- Proven experience in developing successful, data-driven marketing strategies and campaigns
- Strong understanding of digital marketing channels and tools, including SEO, SEM, and social media
- Exceptional analytical skills with the ability to interpret complex data and market trends
- Strong financial acumen with the ability to manage budgets effectively, analyse the financial impact of marketing strategies and optimise marketing spend.
- Excellent leadership skills with a track record of building and leading high-performing teams
- Strong interpersonal and communication skills, able to collaborate effectively across teams
- Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and CMS software

**What’s On Offer**

Your growth is our priority. Access LinkedIn Learning and a plethora of top-tier training courses to enrich your skills. With a vast organization like ours, national and international career opportunities abound, putting you firmly in the driver's seat of your career trajectory.

At Ingram Micro, we treat each other with dignity & respect, providing an environment where

you are always encouraged to be yourself. We are a collaborative team that likes to challenge the status quo and constantly look for better ways to serve our colleagues & customers. Some of our benefits include:

- Genuine Career Progression Opportunities
- Hybrid Working Environment
- Training & Development
- Competitive Remuneration Package
- Staff Purchase Policy and a generous Benefits Scheme
- Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law._