Digital Marketing Lead

6 months ago

New Zealand Flooring Xtra Full time

**Full Time **Support Office**: The Digital Marketing Lead is responsible for developing and delivering high-quality digital communications that enhance the reputation of Flooring Xtra and supports the delivery of the organisation’s strategic objectives. The Digital Marketing lead owns the performance and growth of the Flooring Xtra website and other digital channels.

Management
- Develop, manage and oversee delivery of the Marketing Plan via Flooring Xtra’s digital channels for the Marketing and Communications area of the business.
- Deliver effective digital strategies that attract and inspire customers to engage with and act on Flooring Xtra’s message, products and services.
- Provide day-to-day management of the Flooring Xtra Digital and Social channels as well as project leadership for the development team.
- Lead the strategic direction of Flooring Xtra’s digital channels with a focus on performance optimisation and growth.
- Shape the voice, look and feel of Flooring Xtra in the market by executing digital marketing and communications delivery.
- Liaise with appropriate subcommittees of the Board and deliver a programme of work that is line with the business objectives.

Marketing
- Develop, create and deliver marketing strategies/campaigns via Digital channels that highlight our work, products and services, motivating people to become involved with Flooring Xtra, leading to an increase in enquiry and sales.
- Provide the strategic direction for digital marketing and communications activity within Flooring Xtra, ensuring we are communicating effectively to the right audiences at the right time in the right way.
- Ensure marketing channels across all platforms achieve synergy of message and visuals.
- Oversee the management and continuous development of our website and social channels, setting the tone, optimising the customer experience, adding functionality that maintains the brands leadership position in the category and delivers a contemporary aesthetic which is regularly updated to reflect changing trends. Activity in this space needs to be undertaken with an eye to continuously improve KPI’s.
- Create strategic brand partnerships that will increase attention to our work in creative and engaging ways.
- Ensure high quality, timely communications to members and other stakeholders through a range of digital channels.
- Support Flooring Xtra members and key stakeholders with collateral and marketing assistance to collaborate in delivering our message.
- Gain and share insights to improve our customer service approach and/or digital marketing plan.
- Manage relationships with suppliers to deliver effective brand management, social media, PR and information dissemination.
- Providing strategic guidance to other members of the Support Office team when collaborating across projects, particularly with regards the digital landscape.
- Have an eye to trends ensuring that the brand maintains a current aesthetic.
- Protect our brands from reputational damage, with a problem solving approach to resolving them.

What we are looking for:

- 3-5 years of experience in a similar Digital Marketing role
- Experience with website UX and performance strategy
- Best practice knowledge and hands-on experience in SEO, Analytics, Adwords and Social Media buying
- Proven experience managing agency partners
- Competence in Adobe Creative Suite preferred (Photoshop & InDesign)
- Experience working with and activating influencers and reaching out to media
- Sound understanding of the digital landscape
- Proven ability in growing social media audiences
- Strong written and verbal communication skills
- Creative thinking with a great design aesthetic
- An eye for quality, consistency and attention to detail
- Passion for interior trends
- Time management skills with the ability to manage pressure
- Enjoy a varied role and team collaboration
- Ability to work autonomously

This role would suit someone with a Bachelor’s Degree in Communications and Marketing or relevant degree qualification or relevant industry ecommerce/digital experience.

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