Carl's Jr. Brand Manager

7 months ago

Auckland City, New Zealand Restaurant Brands Full time

**Brand Manager
- Carl's Jr**

***
**About us**:
Restaurant Brands purpose is to be a thriving business built on brands that employees and customers love and trust. We have amazing global brands; KFC, Pizza Hut, Taco Bell and Carl’s Jr and have over 250 restaurants in NZ. We employ over 4,000 staff in NZ and serve over 60,000 customers a day Restaurant Brands is listed in the NZ top50 index on the stock exchange and has offices in Australia, California and Hawaii. We have 3 core pillars that underpin our business, and these are our people, our planet and our food.

**What the role involves**:
Reporting to the GM of Marketing, this is a great opportunity to work in a fast-paced environment and lead the Carl’s Jr. brand strategy. The Carl’s Jr. Brand Manager is accountable for the development and implementation of the full marketing programmes and projects to achieve a commercially successful outcome.
- Contribute to the achievement of the brand’s business strategy and goals by providing specialist marketing advice and leadership to brand stakeholders
- In consultation with the Carl’s Jr. broader cross functional Team, plan, implement and communicate marketing activities and product initiatives to our Restaurant teams on a regular basis to ensure integration and support for programs and initiatives
- Develop and manage the Carl’s Jr. Annual Brand Calendar and NPD pipeline to maximize sales revenue, cost of sales and profit ahead of our Annual Budget
- Maintain timelines and processes for the marketing calendar to ensure effective and timely development and execution of programs within defined budget constraints
- Co-ordinate with other departments to ensure marketing and product initiatives are aligned with global brand strategic direction
- Effectively track marketing and product performance; gather consumer insights and analyses program effectiveness. Share findings with company leadership and other departments and integrate findings into future marketing activities and product initiatives
- Manage relationships with our Franchisor partner (CKE), external agencies and vendors to develop integrated customer communication materials. Whilst working collaboratively and professionally with internal customer; establish and maintain strong communication across the business

**Skills and experience**:

- ** **Tertiary qualification with a business-related endorsement
- Highly developed written and oral communication skills
- Minimum of 4 years of experience in Marketing/Brand Management in either QSR (Quick Service Restaurant), FMCG, retail or similar industries
- Demonstrated skills in business management, budgeting, planning and reporting, combined with the ability to engage key decision makers and drive strategy
- Strong business acumen and be commercially minded - comfortable using data, understands cost drivers, evaluates opportunities, and builds on any learnings
- Sound relationship management - comfortable with agencies as well as all stakeholders with varied communication styles
- Strong planning and time-management ability to efficiently deal with multiple competing priorities
- Is collaborative and consultative with the ability to work cross-functionally and within a team
- Strong report writing skills; ability to provide meaningful and accurate data to Senior Management level
- Ability to be self-directed and motivated, demonstrating a proactive and innovative approach with a high level of initiative
- Able to recognise situations that require the use of appropriate negotiation techniques, and the skills to persuade others to reach mutually beneficial agreements
- Experience with digital marketing including social media platforms
- Proficient user of MS Office products, including Excel, Word & PowerPoint
- Design software experience an advantage - Adobe Photoshop and InDesign
- Some experience with DSLR Photography, photo manipulation and retouching, experience coordinating content photoshoots preferred

**What we can offer**:

- ** **Working with internationally recognised Brands
- Ongoing professional growth within a highly engaged wider marketing team
- The opportunity to grow your career within the company
- Active on-site social club
- Group Discounted Health Scheme
- Convenient Penrose location close to train station
- Working from home flexibility one day a week

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