Brand Manager- Pizza Hut

7 months ago

Auckland City, New Zealand Restaurant Brands Full time

Brand Manager
- Pizza Hut

Restaurant Brands purpose is to be a thriving business built on brands that employees and customers love and trust. We have amazing global brands; Pizza Hut, KFC, Taco Bell and Carl’s Jr and have over 250 restaurants in NZ. We employ over 4,000 staff in NZ and serve over 60,000 customers a day Restaurant Brands is listed in the NZ top50 index on the stock exchange and has offices in Australia, California and Hawaii.

The Brand Manager is accountable for the development and implementation of the Pizza Hut marketing programmes and is responsible for the planning and delivery of specific marketing projects to achieve a commercially successful outcome for both corporate and independent franchisee store sales.

Key Responsibilities:

- Contribute to the achievement of the brand’s business’ strategy and goals by providing specialist marketing advice and leadership to brand stakeholders.
- Be the champion for the brands ensuring their ongoing development and evolution.
- Develop and manage the annual Brand Marketing Plans and Calendars to maximize sales revenue, cost of sales and profit ahead of AOP.
- Monitor and manage the performance of marketing campaigns, individual products, and product categories to perform on time, and within budget
- Manage relationships with franchisees, external agencies and vendors to develop integrated customer communication materials
- Work collaboratively and professionally with internal customer; establish and maintain strong communication across the business
- Maintain timelines and processes for the marketing calendar to ensure effective and timely development and execution of programs within defined budget constraints
- Analyse data on marketing and consumer metrics, report results and set targets for improvement
- Periodic reporting covering the Brand’s activities for the period and future periods, competitor activity, research findings and trends

Skills and experience:

- Relevant tertiary qualification.
- Highly developed written and oral communication skills
- Minimum of 1-2 years of experience in Marketing/Brand Management in either QSR (Quick Service Restaurant), FMCG, retail or similar industries
- Demonstrated skills in business management, budgeting, planning and reporting, combined with the ability to engage key decision makers and drive strategy
- Strong business acumen and be commercially minded - comfortable using data, understands cost drivers, evaluates opportunities, and builds on any learnings
- Sound relationship management - comfortable with agencies as well as all stakeholders with varied communication styles
- Strong planning and time-management ability to efficiently deal with multiple competing priorities
- Is collaborative and consultative with the ability to work cross-functionally and within a team
- Strong report writing skills; ability to provide meaningful and accurate data to Senior Management level
- Ability to be self-directed and motivated, demonstrating a proactive and innovative approach with a high level of initiative
- Able to recognise situations that require the use of appropriate negotiation techniques, and the skills to persuade others to reach mutually beneficial agreements
- Experience with digital marketing including social media platforms
- Proficient user of MS Office products, including Excel, Word & PowerPoint
- Design software experience an advantage - Adobe Photoshop and InDesign
- Some experience with DSLR Photography, photo manipulation and retouching, experience co-ordinating content photoshoots preferred

What we can offer:

- Working with internationally recognised Brands
- Ongoing professional growth within a highly engaged wider marketing team
- The opportunity to grow your career within the company
- Active on-site social club
- Group Discounted Health Scheme
- Convenient Penrose location close to train station
- Working from home flexibility one day a week

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