Insights Specialist

1 day ago


Auckland City, New Zealand Tourism New Zealand Full time

Based in Auckland
- Full time, Permanent

Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, industry and manuhiri by inviting exploration in the spirit of manaakitanga. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post Covid we have a very important role, to accelerate tourism's recovery and transition to a more sustainable, productive, and inclusive future.

**What will you be doing | Ngā whainga**

We need a Marketing and Insights specialist to join our world class team in our efforts to gain maximum value from our marketing efforts. Reporting to the Consumer Insights Manager you will be responsible for maximising value through gaining a deep understanding of our global audience, the New Zealand tourism industry, and measuring impact of our work. Working with our global and market teams, you'll bring a holistic approach to insights translating that into actionable insights to drive decision making across the organisation.

Insights play a critical role in determining where and how we focus our organisational resource, ensuring evidence-based decision making, and ensuring TNZ can provide useful insights for the broader industry.

**What you will need | Ngā pūkenga mō tēnei tūranga**
- Be comfortable embracing a broad scope of work that spans different skill sets.
- Flexibility and openness to operate in a rapidly changing environment.
- A commercial marketing and insights background with an excellent understanding of the power of consumer research and data to inform marketing strategy and implementation.

As our work at Tourism New Zealand is insight led, so you'll need to be an expert at communicating at all levels in a complex global organisation and your ability to influence strategy and operations will be second to none as we strive to continually improve the way we communicate to enhance the visitor experience.

The role requires a curious mind who is passionate about making a difference, thrives on inquiry and can turn that knowledge into strategic insight.

**Sound like you | Māu rānei**

If you are highly curious, thrive on delivering extraordinary work, and want to work for an organisation which is delivering high impact and globally award-winning work, then this could be your next insights role.

Our Insights team embraces a flexible working arrangement of balancing time working in the office and working from home.

Applications will close on Wednesday 2nd March


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