Senior Digital Marketing Specialist
4 weeks ago
Full-time
- Contract Type: Permanent
- Campus: Newmarket Campus
- Position Number: 55566178
- UoA Department Name: Auckland Online
**Company Description**:
**Waipapa Taumata Rau** **| The University of Auckland**
The University of Auckland is New Zealand’s leading University. With over 6000 academic and professional staff supporting over 46,000 students, we are one of NZ’s largest employers. We have eight academic faculties and 11 service divisions creating a diverse, dynamic and complex organisational culture that demands excellence.
**Mō tō mātou rōpū | About the team**
As part of the University’s strategic growth initiatives, Auckland Online brings to market a suite of fully online programme offerings, which will increase the accessibility to our world leading curriculum. The Auckland Online team co-creates successful online programmes & courses with our leading academics, by providing bespoke services across a range of technical areas. The main aim of Auckland Online is to create a high quality learning environment that provides a world class student experience.
**Te Whiwhinga mahi | The opportunity**
Some other key responsibilities include:
- Implementation of all digital customer acquisition activities.
- Translate customer interaction and engagement data into executable business requirements that ensures a high quality and intuitive user experience.
- Measure return on investment and engagement for digital marketing activities including establishing attribution models to track and monitor digital marketing effectiveness and measure actual performance against planned performance.
- Execute the digital marketing strategy tactics, budget and analytics to deliver the required results.
- test out new platforms, sites, partners and creative to have digital innovation.
- Report on and make optimization recommendations based on campaign data and learnings to senior leadership.
- Work with AD of Marketing for Auckland Online on performance reporting - spend, ROI, and business case development for all Auckland Online marketing investments.
- Make key strategic recommendations that effectively manage short term and long term business objectives.
This is a full-time, 30 - 37.5 hours per week role on a 6-month contract. The salary range for this role is $94,900 - $117,200 per annum prorated depending on experience and qualifications.
For more information, please refer to the Position Description.
**He kōrero mōu | About you**
You will be highly experienced in the areas of digital marketing, lead acquisition, marketing strategy, data analysis, operations, and management. You will have strong examples of the design and implementation of comprehensive digital marketing strategy that enables Auckland Online to achieve its business objectives. You will lead your strategy; driving customer awareness, increasing engagement, and delivering a best-in-class student experience.
**Important Skills | Nga Pūkenga Motuhake**
- Be highly motivated, self-managing and exceptionally well organised. You will have strong planning and co-ordination skills and be able to juggle multiple priorities.
- Have excellent verbal and interpersonal communication skills, with the ability to engage positively and proactively with a variety of stakeholders.
- Be committed to excellent quality and have a sharp eye for detail.
- Results oriented and be able to bring creativity and new ideas to the role.
- Familiar with agile ways of working, cross functional collaboration and effective engagement with internal shared services providers.
Applications must be submitted online, by the closing date of 7/12/2023 to be considered. Please include your cover letter and/or CV highlighting how you can meet the skills and experiences detailed above.
**Additional Information**:
**_ Equity_
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