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International Digital Campaign Specialist

4 months ago

Auckland City, New Zealand University of Auckland Full time

Company Description
**Waipapa Taumata Rau** **| The University of Auckland**

The University of Auckland is New Zealand’s leading university. We employ more than 5400 academic and professional staff to support over 41,000 students, making us one of NZ’s largest employers.

**Job Description**:
**Te Whiwhinga mahi | The opportunity**

This newly created role is responsible for developing and executing the International Office’s digital performance marketing activities. If you are self-motivated with independence to carry out responsibilities, extremely detail-oriented, inquisitive in nature, and you are driven by creating a premium brand user experience, we would like to hear from you.

You will assist the International Office’s new direction of setting up and running our digital performance marketing activities in-house by managing the end-to-end development and implementation of all digital marketing campaigns, from strategy to post-campaign analysis. From time to time, you will be required to work with agency partners and internal suppliers and stakeholders to deliver work effectively. You will assist International Demand Generation Manager in setting up and optimising the process to run this model smoothly.

You will collaborate and work closely with team members within the international marketing office, stakeholders within the University of Auckland and our agency partners to deliver a data-driven integrated marketing communications strategy that engages target audiences, builds brand and campaign awareness and drives consumer engagement.

This is an opportunity to play an impactful role in improving the performance of our digital marketing offshore for New Zealand’s leading education brand. Due to the international nature of this role, some evening and weekend work may be required.

This is a permanent full-time position (37.5 hours per week)

Remuneration - $60000 - $70000

For more detailed information, please refer to the Position Description.

**Mō tō mātou rōpū | About the team**

Under the leadership of the Deputy Vice-Chancellor (Strategic Engagement), the International Office supports the development, maintenance and strengthening of key international relationships that will enhance and enable our ability to perform as a globally competitive University.

The University of Auckland’s international objectives are to actively engage in international partnerships and activities which:

- Position the University of Auckland as a leading research university
- Enable participation in innovative and collaborative projects
- Provide international opportunities for students and staff
- Benchmark against international standards, and
- Support the internationalisation of staff and students

**He kōrero mōu | About you**

You are an experienced data-driven performance marketer with expertise in paid search, paid social media and/or programmatic campaigns, segmentation and retargeting. You will play an important role in marketing to international students and their influencers. We see digital marketing as an important driver for our international student recruitment growth. Given the pace of this role and our focus on working together, you will need to have strong interpersonal and organisational skills.

This is an opportunity to be part of an innovative marketing team and have a measurable and meaningful impact on our international growth trajectory.

Additional Information
**Ngā āhuatanga kei a mātou | What we offer**

The University of Auckland is New Zealand’s leading university and maintains significant computational, laboratory and analytic facilities. Auckland itself is frequently rated as one of the world’s most liveable cities.

The University is committed to providing an excellent working environment through:

- Flexible employment practices (including working from home, flexible hours)
- Up to 6.75% company superannuation scheme
- A competitive salary with five weeks’ annual leave

In addition, we also offer career development programmes, discounted car parking, a generous parental leave allowance, childcare and a number of other discounts on internal and external services.

For more information please visit Staff Benefits.

**Me pēhea te tuku tono | How to apply**

Applications must be submitted online, by the closing date of **4th April 2023** **to be considered. Please include your cover letter and your CV highlighting how you can meet the skills and experiences detailed above.

Please note that you need to hold a valid work visa. We do not support for visas.

**_
Equity_