Campaign Consultant

2 weeks ago

Auckland City, New Zealand Digital Alchemy Full time

**Campaign** **Consultant**

Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2. Transformation of the markets we operate in through our work, and 3. Transformation of the world that we live in through the development and support of sustainable enterprises that benefit underprivileged communities and reduce the degradation of our environment.

Digital Alchemy is an inclusive and diverse employer, we do not discriminate on any basis including gender, ethnicity, religious background, sexuality and any other factors, and we actively recruit for a strong and diverse workforce.

About the Role

As a Campaign Consultant, you are accountable for providing consulting services to the Marketing teams and assisting them in the design of campaigns to help achieve business outcomes. You will own the delivery of multi-channel data-driven campaigns, provide proactive consulting and advice on best practice campaign design based on your deep understanding of the available marketing technology capabilities and business outcomes the campaigns need to achieve. You will be the main liaison point between the Client and both internal & external technical teams to ensure there are no gaps in the end to end build process of data through to communications to the customer. You will also work in a consulting capacity to support the marketing automation platform, from both a technical and process perspective. This may include such tasks as analysing data, designing, implementing and documenting technical solutions, and producing process documentation for stakeholders.

**Responsibilities**:

- Ensure best practice campaign design, build, QA, and execution on time and as per campaign brief.
- Work alongside senior technical consultants and managers to deliver technical solutions to support the marketing automation platform.
- Deliver technical and process documentation relating to the marketing automation platform and associated processes.
- Take ownership of communications between various marketing and technical teams to ensure campaigns or technical solutions are delivered on time and to specified requirements.
- Operate with a consultative and strategic approach to deliver solutions to support campaign design, briefing, optimisation and experimentation.
- Prioritise multiple tasks based on business critical outcomes and work in an agile manner to deliver to marketing needs.
- Analyse client data, current campaigns and insights to design solutions and identify opportunities to add value to campaigns and platform processes.
- Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations.

**Required Skills & Experience**
- Minimum 2 years experience working in build and delivery of data-driven marketing campaigns across multiple channels.
- Experience working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns. An understanding of systems integration would be ideal.
- Experience using SQL to perform data analysis based on business criteria. Experience with MS SQL Server would be a plus.
- Experience using Enterprise Marketing tools such as Unica, Salesforce Marketing Cloud, Braze or Adobe Campaign.
- Systems and business analysis skills, including delivery of high quality technical specifications and process documentation.
- Consulting skills, including stakeholder management across technical and non-technical teams.
- A background in managing multiple key projects or consultative work with a good track record of delivering success for a client or agency's business.
- Pragmatic problem solver with a keen attitude to deliver business outcomes.
- Work both independently and collaboratively with mínimal supervision.
- Excellent written and oral communication skills.

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