Marketing Analytics Coordinator

2 weeks ago


Wellington City, New Zealand H2R Consulting Full time

**Location**:
Wellington

Type:
Permanent / Full Time

Reference:
607766

H2R Consulting are currently looking on behalf of a Wellington business, to immediately find a talented Marketing Graduate to fill the awesome role of Marketing Analytics Coordinator. This role would make for the dream first position for someone having just graduated, or potentially people with 1-3 years experience in the field.

The organisation is a business-to-business Software-as-a-Service business, and they are growing growing growing. Hence their Marketing team also is.

**A bit about the role**:
The **Marketing Analytics Co-ordinator** is part of the Marketing Analytics Team and also the wider Marketing Division. The purpose of this role is to
ensure the sales and marketing team are supported in running campaign activity through marketing automation, with accurate data and measurable objectives. This role is also responsible for reporting on campaign
performance and drawing insights that support continuous improvement in sales and marketing activity.

**Some of the tasks**:

- Work closely with the marketing team to ensure proposed campaigns are feasible and data available to achieve campaign objectives set out
- Utilises and assists in the development of campaign management systems and process
- Assist with Post-campaign analysis
- Assist with the design and build of campaign workflows including template development, segmentation, list management, A/B testing
- Management of dynamic content and personalisation.
- UAT of delivery templates, personalisation, workflows, segmentation, and data,
- Monitor, analyse and report on campaign performance to maximise ROI and sales

A lot of the beginner / grad Marketing roles out there require you to ‘paper-push’ for your first 1-2 years. This position (with support) you will be getting involved, learning and contributing from the get go.

**Mike Healy - H2R Consulting.



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