Senior Digital Specialist

2 weeks ago


Auckland City, New Zealand New Zealand Government Full time

Auckland or Wellington Location
- Full time, Permanent

Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post COVID-19 we have a very important role, to accelerate tourism's recovery and transition to a more sustainable, productive, and inclusive future.
What will you be doing | Ngā whainga
Our Digital Experience Team is on the cutting edge of digital marketing and technology. They manage world-class digital marketing experiences, supporting global campaigns and provide quality destination content for the 100% Pure New Zealand brand.
You will collaborate with various marketing teams to manage content and campaign landing pages that will persuade audiences to travel New Zealand as well as be the advocate for content best practices across our digital channels.
What you will need | Ngā pūkenga mō tēnei tūranga
- Experience in digital content marketing or similar role (minimum 4 years)
- Digital content development and working with block-based content management systems.
- Data-led UX content creation and utlising and content design principles.
- Experience in writing and editing content for digital channels.
- Creating reports outlining search/SEO findings across wider market and inhouse guided by SEO principles and best practice, ideally with expert experience in using Ahrefs or SiteImprove.
- Able to undertake detailed report creation using Web Analytics tools ideally Adobe Analytics and HotJar.
- High-level understanding of and experience running campaigns across paid media and technical skills needed to deliver on page experiences on website.

Sound like you | Māu rānei
If you are passionate about travel and tourism and looking to grow your skills in the digital content & marketing space, and have a keen eye for detail, this could be your next opportunity.
Our digital experience team embraces a flexible working arrangement, which means balancing time working in the office and working from home.

Come join us | Hono mai ki a mātou



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