Brand and Communications Manager

1 week ago


Auckland City, New Zealand Green Cross Health Full time

**Brand and Communications Manager**

Green Cross Health Medical is seeking a dynamic and enthusiastic Brand and Communications Manager to join our team. In this role, you will have the unique opportunity to shape the future of integrated healthcare and medical services in New Zealand.

As the Brand and Communications Manager, you will be at the forefront of driving GXH's vision of becoming the nation's leader in primary healthcare. You will be joining a vibrant, energetic and focused Medical team who have been on an exciting growth journey with plenty of ambitious goals ahead. If you like variety this will be a perfect fit, no two days are the same, with great communications at the heart of everything we do.

Key responsibilities will include:

- Strategic Marketing: Develop, plan, and execute marketing strategies to position GXH Medical strongly in the market as the leading brand and company for partnership, recruitment and patient enrolment at The Doctors medical centres
- Brand Presence: Foster and build brand recognition under The Doctors brand and build a cohesive brand identity for our Medical Centres. Support the development of the brand in the industry through events and conferences. Lead and support the development of the HouseCall virtual care brand working closely with the Virtual Care Team.
- Support and Coaching: Guide Medical Centre Managers in marketing, brand management, digital and communication activities and resources, so they can best support their practices to grow and communicate with their patients and communities.
- Digital and Social Engagement: Develop and leverage digital and social media marketing strategies to connect, inform, and engage with partners and customers, and spread our message effectively. Utilise multimedia to communicate across various audiences and channels.
- Workplace Branding: Support GXH Workplace in growing brand recognition and developing a strong employer brand. Enhance our internal brand image and foster a strong identity.

To thrive in this role, you need:

- Proven experience in successful healthcare marketing and brand building strategies.
- Demonstrative experience in writing great internal and external communications, wearing different hats for diverse audiences to get the right message to the right person at the right time.
- Leadership abilities to mentor and lead the Medical Communications & Marketing Advisor.
- Proficiency in multimedia tools and digital platforms.
- Passion for healthcare and making a positive impact.
- Excellent organizational skills to manage multiple projects in a fast-paced changing environment.

Join GXH and revolutionize primary healthcare in New Zealand. Shape a future where everyone is healthier because of what we do

To apply, send your resume and a cover letter explaining your relevant experience and why you're the perfect fit. We can't wait to hear from you.

**Green Cross Health** is New Zealand's leading primary health organisation with over 3000 employees across the country. We are passionately committed to the health and wellness of New Zealand, and to providing the best team-based support, care and advice to our communities. In our teams and how we support our communities we are united by our values to Care For Our Community, Work Together, Look After Each Other and Do The Right Thing. Talk with anyone in our medical centres and they'll say, "these values are real, we live by them every day, for each other and our patients".

We have over 60 medical centres in The Doctors network with a bold plan for growth. We are the largest medical centre network in New Zealand with most of our practices under The Doctors brand.



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