Digital Marketing Manager

6 days ago

Auckland City, New Zealand AIA Full time

At AIA, our promise is to help people live Healthier, Longer, Better Lives by encouraging them to make positive lifestyle changes one step at a time. Our firm belief is that by following our Operating Philosophy of doing the right thing, in the right way with the right people, the results will come. AIA Insurance for Life, Health and Wellbeing.

The opportunity:
As a Digital Marketing Manager, you’ll report to the Senior Marketing Manager in Digital Experience & Performance and will support AIA’s digital and lead generation performance marketing strategy and tactics with a focus on mid funnel initiatives.

The purpose of this role is to support and grow our Digital Marketing strategy and tactics. This will be achieved through:
- Specific ownership of AIA B2B and B2C online platforms, SEM activity, SEO and Lead Generation platform- Strong Commercial and Analtyical mindset to simply convey performance, opportunities and recommendations to Senior Marketing and wider Business stakeholders- Working with wider Marketing and Brand teams to ensure AIA are optimising Digital channels to deliver the best Customer Experience and Business value

About the role:
- Work with the Senior Marketing Manager to ensure our growth initiatives have adequate digital marketing support and leverage data etc. to identify performance opportunities, supported by our internal studio and agency team.- Work with Digital team to ensure integration on all SEM, Lead Generation and Website planned and executed activity- Review website page performance including SEO, identifying and implementing ongoing optimization.- Work with our brand and technology teams and advertising agency to generate activity that creates top and mid sales funnel lead performance and demonstrates clear customer needs being met - both B2C and B2B- Lead and inspire key stakeholders to deliver maximum value to the business and customer- Support the strategy and lead execution of the digital marketing activities to support acquisition and existing business growth for key channels and consumer segments. Leverage existing and propose/build new Marketing Lead Gen and Digital sales tools, to create stronger customer targeting and delivery efficiencies- Manage and collaborate across AIA NZ, AIA Australia and AIA Group stakeholders to ensure continuous growth performance and platform management-
- Act as a thought leader and key influencer within marketing and the wider business- Manage all aspects of relationships with relevant third-party vendors and partners- Assist is other bespoke projects as required

Performs other responsibilities and duties periodically assigned by supervisor in order to meet reasonable operational and/or other requirements

About you:
- Passion for everything digital and laser focused on driving performance digital activity- Bring a wealth of knowledge and hands on experience using GTM and Google Analytics to leverage data to identify growth opportunities - supported by our internal studio and agency team- A proven track record of success in B2C performance based digital-focused marketing roles, covering multi-channel marketing, development, planning and tactical execution- Experience in managing and delivering results in SEO, SEM, display and social media campaign management to drive traffic and improve conversions- Experience in UX, AEM and Adobe Target is advantageous- Knowledge of Salesforce Marketing Cloud and Marketing CRM / automation platforms- Demonstrate the ability to perform well in a self-directed and fast-paced enterprise environment- Exposure to working in cross-functional/agile teams (digital/technology) is advantageous Balance of creative and commercial / analytical thinking to deliver desired Business outcome- Strong problem-solving skills- Risk management- Enterprise experience in a digital role in insurance, telco or financial services is also advantageous- Strong understanding of the marketing environment in New Zealand Direct Marketing space- A clear understanding of the role data and insights play in marketing

Why choose AIA:
At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.- We invest in training and development to build on your current skills- Career development through internal mobility opportunities- Work for a business helping make positive health and wellbeing changes to the lives of New Zealanders- Access additional leave days to recharge and refresh yourself- Enjoy wonderful Health and Wellbeing initiatives that support you- Work with supportive and inclusive managers- Flexible working arrangements

What’s next?

Recruitment Agencies: Our Talent team does not require any recruitment agency support.

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