Analytics Manager

2 weeks ago


Auckland City, New Zealand OMD NZ Full time

Why choose us?

Culture
The culture at Annalect is simply one of a kind. We have a culture that we're very proud of over here in Mt Eden, with plenty of initiatives and events throughout the year which constantly creates a buzz around the office as well as strong bonds between employees.

Flexible Working
Flexible working is built on trust and open communication which we highly encourage here at Annalect. You also have access to Birthday Leave, Summer/Winter Fridays, Gifted Day.

Health & Wellbeing
An annual $200 healthy lifestyle allowance, access to our ongoing ‘Thrive' personal wellbeing program, the opportunity to join a range of Annalect/OMD's sports teams, and even free brekkie & coffee

Learning & Development
We want to encourage our staff to utilise as many opportunities as possible to learn and grow. We offer all types of training, here we pretty much tailor your training to suit your level of the role including our talked-about mentoring program.

About the role

The Analytics Specialist shares responsibility for the ongoing digitisation of OMD NZ, through a combination of best-in-class delivery to briefs, inspiration of the team, training, and workflow optimisation. This role requires expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting) specifically with Google Analytics. The ability to communicate clearly and effectively with technical and non-technical team members is a must.

The Analytics Specialist also plays a leading role with OMD's most digitally advanced clients through the delivery of market-leading work and relationship management. The Analytics Specialist is responsible for the introduction and implementation of website analytics, platforms, and technology opportunities for Clients and OMD NZ itself.

The Analytics Specialist will work closely with Digital Directors, relevant Client Service Leads, Clients, and key partners to deliver a consistent, world-class digital product to OMD's Clients and their stakeholders.

Experience, skills, and abilities
- 5 plus years' experience in digital media communications or similar industry
- Digital media planning and implementation experience preferred.
- Hands on experience with tag management, analytics, and data visualisation tools
- Deep technical understanding of Google Tag Manager, Universal Analytics and GA4, Google Data Studio, and Google Optimise
- Integration with Google and non-Google products - SA360, Google Ads, DV360, Salesforce, etc.
- Understanding of Data Driven marketing principles and wider measurement / attribution techniques such as Digital Pathway Modelling, Econometric Modelling along with more custom modelling initiatives.
- Ability to present confidently and build relationships at all levels from senior marketers to internal junior staff, pitching appropriately for your audience.
- Ability to lead projects and project teams, while also being capable of working independently without micro-management.
- Strong communication skills - the ability to make the complex seem simple.
- Understanding of Data Driven marketing principles and wider measurement / attribution techniques such as Digital Pathway Modelling, Econometric Modelling along with more custom modelling initiatives (preferred but not essential)



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