Digital Marketing Specialist

2 weeks ago


Wellington City, New Zealand LIFESTYLE FURNITURE Full time

An opportunity has opened to join the Lifestyle Furniture team based in Lower Hutt Store. We are currently looking for an organized, enthusiastic, and results-focused Digital Marketing Specialist. This role will be a supporting role for the Marketing and Sales operations of the company.
- Position purpose_

The Digital Marketing Specialist is responsible for supporting the digital transformation of business through the development and execution of the digital marketing strategy across all digital channels including website, social platforms.
This role focused on improving customer experience and collaborating with the Marketing, Sales, IT, Technical and Regulatory teams to develop and execute digital marketing plans that support the business and brand plans.
**Core objectives include, however not limited to**
- Assist in the review and management of the business’s websites to improve user experience
- Assist in the development of the business’s social media strategy
- Develop and execute lead generation and management campaigns
- Assist the marketing team in the creative development of digital marketing activity focusing on the customer’s journey
- Manage customer reviews at the brand and local branch level
- Plan and coordinate the inclusion of digital activation at trade and consumer events and participate as required.
- Measure and report performance against campaign KPIs and ROI
- Assist in managing the marketing budget to ensure expenditure does not exceed the budget.

The above list is not exhaustive and the role may change to meet the overall objectives of the company.
- Required qualities_
- Professional approach
- Ability to work under pressure
- Organizational and time management skills
- Excellent attention to detail
- Team leader ability
- Desired competencies_
- Initiative
- Business Awareness
- Tenacity and honesty
- Strategic thinking
- Positive approach to change

**Person Specification**
- Qualifications_
- Tertiary degree in marketing, digital marketing, digital advertising, or equivalent is a must.
- Experience_
- Experience developing and executing digital strategies and campaigns across a wide range of channels
- Skills & competencies_
- Experience in retails or knowledge of retail marketing is preferred.
- Project management skills to initiate and complete multiple projects as required.
- Able to analyze data and approach problem-solving in a logical manner.
- Able to work efficiently to meet tight deadlines.
- Up to date with the latest trends and best practices in digital marketing and measurement
- Excellent attention to detail and written skills when communicating with others, both internally and externally.
- Willingness to assist and support others as required and get on with team members.
- Personal attributes_
- Professional approach (essential)
- Confident manner (essential)
- Positive approach to change (essential)
- Loyalty (essential)
- Other_
- Sound knowledge of Microsoft Office Suite and EFTPOS functionality

**This job description serves to illustrate the scope and responsibilities of the post and is not intended to be an exhaustive list of duties. You will be expected to perform other job-related tasks requested by management and as necessitated by the development of this role and the development of the business.**

**Job Types**: Full-time, Permanent

**Salary**: $52,000.00 - $58,000.00 per year

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Wellington City, Wellington: Reliably commute or planning to relocate before starting work (required)



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