Marketing & Communications Executive
5 months ago
Position Description
We're on the hunt for a marketing and communications executive who knows what it takes to create engaging content that has impact. If you're passionate about storytelling, and even more passionate about showcasing all that is amazing about Rotorua, this role could be for you
RotoruaNZ is committed to developing and promoting Rotorua as a destination of choice to work, study, visit, invest and live in. We connect people, land, capital and ideas. Our work supports the development of the Rotorua economy, unlocking opportunities for commercial investment and providing employment, housing and thriving communities, wealth and wellbeing for all our people. RotoruaNZ works in partnership with iwi, private sector business, local government, community organisations and central government to support their growth aspirations and enhance Rotorua's resilience, identity and reputation. We operate as a neutral entity and a trusted advisor, balancing the needs of each group of stakeholders for the benefit of the Rotorua community.
As a marketing and communications executive, you'll be responsible for developing and implementing marketing and communications activity for both our organisation and Rotorua as a destination, and manage and create content for our social media channels.
The role will involve you:
- Curating and sharing content that helps to connect people with Rotorua including: visual storytelling, articles, interviews, live broadcasts, virtual tours, blogs, listicles, podcasts, graphics and imagery. You'll also provide Facebook Live, Reels, TikTok videos from events as they occur;
- Creating content that highlights all of the amazing mahi we do as an organisation with our key stakeholders to strengthen relationships and unlock economic potential;
- Monitoring social and digital media trends and exploring new opportunities to engage with existing and new audiences to improve connection with our community and improve their experience with our social channels; and
- Measuring performance across all social channels and providing business intelligence to the wider marketing team to enhance our marketing plans, and optimise spend.
The successful applicant must have:
- Experience creating engaging content for social media
- A passion for making a real difference for the community
- Collaborative and professional work ethic. You'll be someone who is comfortable with giving advice and receiving feedback; and
- Minimum of 2 years' experience working in a similar role.
This is a full-time, permanent opportunity to join a high-performing and supportive team of bold, dynamic, results-focused people who are passionate about making a difference in Rotorua. We come from diverse backgrounds (more than half a dozen countries are represented in the team). We're passionate about our city, and take our roles seriously - but we know how to have fun too.
RotoruaNZ is the Economic Development Agency (EDA) and Regional Tourism Organisation (RTO) for the Rotorua district and operates as a Council Controlled Organisation (CCO) with an independent board.
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