Market Research Analyst
5 days ago
The Market Research Analyst is responsible for providing Epiphany NZ Limiteds timely and
a relevant analysis of data and information significant to the companys effective operations of its
business.
**Essential**:
Tertiary qualification in Business Administration, Business Management, Marketing or Accounting, Business and Technical Skills, (eg. computing, and financial analysis)
At least five years of relevant experience may substitute for the formal qualification
Knowledgeable of the Basic Principles of Financial data gathering and analysis
Knowledgeable in the following areas: Financial Analysis, Database, Statistical Analysis,
Management Reporting, and Research and Comparative Benchmarking. Proficient in Excel,
Powerpoint, MS Document.
Having excellent skills in communication, organisation and coordination.
Ability to understand different personalities as working with several nationalities
Exposure and experience coming from the Restaurant or Food and Beverage industry will be an advantage
Must be willing to conduct fieldwork from time to time
**Tasks include**:
- Financial projections and analysis
- Participates in and coordinates Store standards compliance monitoring
- Participates in and coordinates the development and execution of Epiphany franchise and license business plan
- Participates in Developing growth strategies by following industry trends locally and internationally
- Data gathers and provides analysis of data and information for effective controls on sales activities as affected by product mix, geographical sales areas and customer service standards
- Participates in the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes and the dropping of unprofitable products
- From time to time and as directed, conducts regular site visits to company franchises and/or licensees to evaluate data on consumer suggestions and preferences.
- ** Planning, developing and organising advertising policies and campaigns to support sales objectives**:
- ** Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services**:
- ** Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints**:
- ** Analysing data regarding consumer patterns and preferences**:
- ** Interpreting and predicting current and future consumer trends**:
- ** Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information**:
- ** Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs**:
- ** Commissioning and undertaking market research to identify market opportunities for new and existing goods and services**:
- ** Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
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