Senior Marketing Manager
2 weeks ago
THE OPPORTUNITY
We're looking for a marketing superstar to join our publishing marketing team, to lead and deliver upon our multimedia marketing strategy across the publishing portfolio of NZME brands including The New Zealand Herald, Business Desk and Viva.
As a Senior Marketing Manager, you will provide support to the GM Marketing - Publishing & Audio to ensure strategic projects result in overall audience and commercial growth across our digital and print publishing brands.
This is a fixed term parental leave cover (11 months).
RESPONSIBILITIES
- Drive the development and execution of an integrated marketing strategy for NZME Publishing brands.
- Introduce ways that key consumer data and insights can be analysed and presented as commercial options.
- Foster innovative thinking amongst the team to ensure new audience and revenue opportunities are identified and realised.
- Support the management of annual budgets to support the designated strategic plans.
- Support the capturing of reliable measures and reporting is provided back to the business to track progress against plans and KPIs.
- Develop creative and innovative marketing activity working closely with internal and external stakeholders, increasing brand profile and helping to drive audience and subscriptions.
- Providing strong and inspirational leadership to the marketing team including mentoring and coaching the team to consistently deliver high quality work on time and on budget.
ABOUT YOU
- Degree in marketing, media, advertising, or promotions (required)
- Minimum of five years’ experience in a Consumer marketing role
- Exceptional digital marketing knowledge, preferably within a media environment.
- Digital and print based publishing experience desirable.
- Track record in developing insightful marketing strategies from start to completion
- Experience in effectively leading a team of experienced marketers
- Extensive executive-level relationship management experience
- Demonstrable, hands on experience within a digital environment
- Experience in working with sales teams
ABOUT US
And for all this you’ll get an organisation who prioritises development and growth in our staff, where you will work alongside the best talent in NZ and have future opportunities at your feet in terms of your NZME career. We tell it like it is, challenge the status quo, dare to try, we back ourselves and we have fun.
- This is a fixed term role till June 2024. Applicants for this position must have NZ residency or a valid NZ work permit_
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