Brand Specialist

4 days ago


Wellington City, New Zealand Momentum Consulting Group Full time

Develop and implement brand strategy in a period of growth
- Sought after organisation and culture
- Wellington based

.We are representing a highly reputable New Zealand organisation that is undergoing a period of growth following significant capital investment. This Wellington based financial services startup is looking for experienced and highly motivated Brand Specialist to assist in the development and implementation of their brand strategy.

This role is mission critical to their long-term strategy of growth, engagement, and deepening relationships with end users. Working closely with other business units, you will become the brand guardian, lead the development of new advertising creative, and ensure all external facing representation is faithful to the organisation’s guidelines and ethos.
To be successful in this role you will:

- Have proven experience in developing a comprehensive set of brand guidelines and style guides to align internal and external creators around the brand’s identity
- Take a central role in the development of new advertising collateral, including TVCs, customer testimonials, and case studies
- Have impeccable copy writing skills and strong attention to detail
- Understand and advocate for the customer within the organisation
- Have strong analysis and reporting skills to identify and activate changes in marketing activity to achieve business objectives and test creative and content efficacy
- Reporting on brand positioning, customer satisfaction and loyalty, and the effectiveness of our above the line brand awareness campaigns to uncover insights which influence the brand’s strategic direction


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