Content Writer

4 days ago


Wellington, Wellington, New Zealand Talent Right NZ Full time

Talent Right has partnered exclusively with Vanguard for the appointment of a Content Writer to join their in-house marketing team. This is an exciting opportunity for an expert storyteller who is passionate about engaging and educational content

The Company

Vanguard exists to help people; they listen and understand their clients' challenges, then put forward the best safety solutions possible to achieve effective outcomes. The key focus for Vanguard is to keep people safe in workplaces and pedestrians safe on roads. They are a trusted partner for safety solutions where people or pedestrians could be at risk.

As a strategic move, Vanguard has begun the process of creating its own in-house marketing team. With a Marketing Manager and professional videographer already in place, the missing piece of the puzzle is a content writer. If you are a curious, creative, exceptional storyteller, this could be you

The Role

The purpose of this role is to drive the creation and publication of content that produces qualified leads and sales by establishing the company as the #1 trusted authority in traffic and pedestrian safety in New Zealand and Australia.

This role will suit someone who comes from a background of writing honest, transparent, engaging, and educational content. You will be tasked with creating a Learning Centre that Vanguard clients will utilize as a trusted resource to learn and get answers to the trickiest of questions relating to safety solutions.

The role involves a mixture of structure and spontaneity, an unusual combination, so we are looking for someone who has exceptional planning and scheduling skills but has the ability to react quickly to opportunities that arise to capture exciting stories and create finely tuned content.

You will work closely with both the sales team and customers, who are your live source of information for potential content, turning real-life business stories and customer questions into useful answers and relevant educational resources.

You will have a unique opportunity to develop your skills professionally by working closely with a US-based Content Coach who will support you in delivering the very best stories with exceptional outcomes using the 'they ask, you answer' methodology.

You will be a natural 'people person,' someone who connects and engages with ease at all levels. Your expert interviewing skills will enable you to capture real-life stories from subject matter experts and turn them into captivating content.

The ultimate success of engagement with the content created is measured by direct revenue attribution.

Skills & Expertise Required

  • Impeccable writing and editorial skills with an outstanding command of the English language.
  • Ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • Insatiable curiosity and innate asker of questions to delve deeper into any subject.
  • Ability to tell a story with words, images, or audio and an understanding of how to create content that draws an audience.
  • Content scheduling capability; experience with Trello & HubSpot desirable.
  • Creative flair for bringing stories to life visually; experience with Canva desirable.
  • Eye for detail, critiquing and proofing your work before submission for approval.
  • Experience writing educational articles, blogs, EDMs, social media, and website content.

Why Join Vanguard?

Simple, you will join a work family who are all equally as excited about the journey ahead and where the passion for the work that Vanguard does flows through the company at all levels. There is a very flat management structure; the business owners are active leaders with a hands-on approach. This is not an 'us and them' culture; this is a 'better together' team-focused mindset.

If you are looking for a role where you can truly make an impact, elevate your content creating capability, and impact company growth with your writing skills, this could be the role for you

To apply, submit a Cover Letter outlining why you are the person for the job and a resume to Emily Wheeldon (Recruitment Manager).

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