Senior Associate, CRM Marketing
6 days ago
The Retention Marketing team at DoorDash ANZ comprises three full-time teammates, looking to double this number to help scale the fast-growing business. Experimenting and iterating on ideas to get them ready for scale, building world-class experiences with consumer-first approaches and having a lot of fun while doing all of this, is the bedrock of this team's culture. The team geeks out on moving revenue-tied metrics through their work, but more importantly, it's a squad of problem solvers who're on a mission to retain the customer and build programs that make them come back to the app more often.
About the RoleAs a Senior Associate, CRM Marketing, you will help create strategic programs and communications to increase retention and engagement of our customers using email, SMS, push notifications, in-app messaging, and promotions. In this role, you will report to our Manager of Retention Marketing and focus on critical segments across the customer lifecycle, identifying ways to surface the right message to the right customer at the right time in the right channel. This will include personalized merchant selection, triggered customized communications based on user behavior, and strategies around our largest brand launches.
You're excited about this opportunity because you will…- Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones.
- Test and schedule emails, push notifications, in-app messaging, and promotions.
- Manage communications reporting dashboards, monitor trends, and make recommendations based on results.
- Create a framework for rapid testing in CRM channels.
- Establish a working relationship with partners in our Product, Operations, Analytics, and Strategy teams.
- Stay current on marketing best practices in email, push, and SMS and share insights with the broader marketing team.
- You have 4+ years of experience in CRM or email marketing.
- You have deep familiarity with CRM technology, including ESPs/marketing automation platforms.
- You have basic knowledge of analytics tools (SQL proficiency a plus), HTML, and data visualization platforms (e.g., Tableau, Sigma).
- You have knowledge of email industry best practices, including contact strategies, targeting and segmentation, A/B testing, and analytics.
- You have a Bachelor's degree or equivalent experience.
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.
We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
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Senior Associate, CRM Marketing
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Auckland, Auckland, New Zealand DoorDash Full timeAbout The TeamThe Retention Marketing team at DoorDash ANZ comprises three full-time teammates, looking to double this number to help scale the fast-growing business. Experimenting and iterating on ideas to get them ready for scale, building world-class experiences with consumer-first approaches and having a lot of fun while doing all of this, is the bedrock...
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