Direct Marketing Manager

2 weeks ago

Auckland, Auckland, New Zealand NZME New Zealand Full time

THE OPPORTUNITY:

You'll execute our customer plan to acquire, grow, and retain listeners for NZME Audio and iHeartRadio. Design and execute data-driven, targeted campaigns through marketing automation platforms and digital channels. This role is both strategic and operational, requiring expertise in Braze and iHeart Direct Marketing functions to achieve KPIs.

HOW YOU'LL DO IT:

Acquisition:

  1. Drive prospect sign-ups, registrations, newsletter subscriptions, and data capture initiatives.
  2. Build onboarding journeys and automatic multichannel flows within the customer journey.
  3. Optimise conversion rates by ensuring a seamless journey from awareness to conversion.

Engagement:

  1. Develop and deliver end-to-end campaigns to deepen and broaden customer engagement for major Audio initiatives across iHeart, Podcasting, and NZME radio brands.
  2. Optimise direct digital marketing campaigns across multiple channels, including email, mobile notifications, in-product messaging, and social media.
  3. Personalise content for digital customers wherever possible.

Audience Focus:

  1. Use analytics and data to prioritise the listener experience, promoting relevant content and experiences.

Technical Skills:

  1. Design and execute direct marketing campaigns.
  2. Advise junior internal Braze users on optimizing strategies and campaigns.
  3. Execute across platforms, primarily including Braze and Audience (Aptivada).
  4. Ensure 100% compliance with NZ anti-spam & privacy laws and excellence in email deliverability.

ABOUT YOU:

  1. Tertiary-qualified with 3+ years' experience in direct/digital marketing, content marketing, or digital media publishing.
  2. Experience with marketing automation platforms preferred.
  3. Data-driven and digitally savvy with familiarity with HTML and analytics suites like GA.
  4. Proven experience managing and growing audiences using digital platforms.
  5. Excellent attention to detail, project management, and organisational skills.
  6. Ability to analyse data and insights to create compelling content.
  7. Proven ability to communicate a brand story and distribute content across owned channels.
  8. Skilled in managing multiple projects and stakeholders with a solution-oriented mindset.
  9. Excellent verbal and written communication skills, adaptable to various audiences.
  10. Collaborative approach with radio brands and marketing colleagues to grow the audience.
  11. Agile and proactive in optimizing customer engagement strategies.
  12. Self-motivated, curious, and eager to grow your knowledge.

WHAT'S ON OFFER:

NZME is one of New Zealand's largest media companies, made up of over 50 leading media brands including: The New Zealand Herald, Newstalk ZB, ZM, The Hits, iHeartRadio and OneRoof.

Your workplace will be in central Auckland in a modern well-equipped office that boasts a state-of-the-art newsroom, studios, hubs, multiple breakout areas and our popular iHeart lounge that hosts a variety of internal events. You'll have development opportunities, access to a range of discounted products and services, and be a key member of a high-performing team.

Ready to make an impact? Apply now to join our dynamic team at NZME

#J-18808-Ljbffr

  • Direct Marketing Specialist

    23 hours ago

    Auckland, Auckland, New Zealand Fleetpartners Full time

    Who we are:FleetPartners Group is an ASX 300 listed financial services, vehicle management, and employee benefits company.We are an organisation where 98% of all team members believe that their manager genuinely cares about their well-being and feels valued.We also help everyday Australians to maximise their salary by administering employee benefit programs...

  • Direct Marketing Specialist

    5 days ago

    Auckland, Auckland, New Zealand FleetPartners Group Full time

    Who we are:FleetPartners Group is an ASX 300 listed financial services, vehicle management, and employee benefits company. We are an organisation where 98% of all team members believe that their manager genuinely cares about their well-being and feels valued. We also help everyday Australians to maximise their salary by administering employee benefit...

  • Direct Marketing Specialist

    2 days ago

    Auckland, Auckland, New Zealand Fleetpartners Full time

    Who we are:FleetPartners Group is an ASX 300 listed financial services, vehicle management, and employee benefits company, operating in both Australia and New Zealand.We have a strong company culture that values our people and are proud to present you with this opportunity to join our team.We support all types and sizes of businesses to acquire and...

  • Marketing Manager

    2 days ago

    Auckland, Auckland, New Zealand Bridgestone Nz Ltd Full time

    Shape and drive Bridgestone and Tony's national brand impactLead dynamic campaigns, develop strategies and ignite growth within a global, market leader.About Bridgestone New ZealandBridgestone New Zealand Ltd is part of the global Bridgestone Corporation, an international leader providing sustainable mobility and advanced solutions for customers worldwide.We...

  • Direct Sourcing Manager

    1 day ago

    Auckland, Auckland, New Zealand Suntory Beverage & Food France Full time

    Key AccountabilitiesAs a Direct Sourcing Manager, you will be responsible for managing end-to-end sourcing activities across direct and indirect categories.Responsibilities:Manage RFPs, negotiate with suppliers, and design sourcing strategies aligned with business objectives.Support our digital procurement journey by efficiently using Coupa and other tools...

  • Marketing Manager

    6 days ago

    Auckland, Auckland, New Zealand Tegel Foods Ltd Full time

    Are you a Senior Brand Manager or Marketing Manager looking for your next challenge?This could be the perfect opportunity to join a New Zealand-owned brand where you can utilize your expertise and make a meaningful impact as the business enters an exciting new chapter.About the roleWe are on the lookout for a dynamic Marketing Manager to take on this pivotal...

  • Marketing Manager

    2 weeks ago

    Auckland, Auckland, New Zealand Tegel Foods Ltd Full time

    Are you a Senior Brand Manager or Marketing Manager looking for your next challenge? This could be the perfect opportunity to join a New Zealand-owned brand where you can utilize your expertise and make a meaningful impact as the business enters an exciting new chapter.About the roleWe are on the lookout for a dynamic Marketing Manager to take on this...

  • Marketing Manager

    5 days ago

    Auckland, Auckland, New Zealand Compostify (Bioplastics) Full time

    Direct message the job poster from Compostify (Bioplastics)Compostify is revolutionizing the bioplastics industry with innovative, fully compostable products that nurture the earth at the end of their lifecycle. Our mission is to create sustainable, eco-friendly solutions that reduce plastic pollution and support a greener planet. Join our dynamic team and...

  • Marketing Manager

    7 days ago

    Auckland, Auckland, New Zealand Scentre Group Limited Full time

    Apply now Job no: 498228Work type: Permanent Full TimeLocation: AucklandCategories: Marketing and DigitalYour opportunityOur marketing team activates our Westfield destinations to proactively connect with our communities and create engaging experiences for customers.This includes designing and delivering unique events and experiences, working with community...

  • Marketing Manager

    2 days ago

    Auckland, Auckland, New Zealand ZURU Edge Full time

    Join one of our fastest growing verticals as Marketing Manager and bring amazing initiatives to life globally ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play;...

  • Marketing Manager

    5 days ago

    Auckland, Auckland, New Zealand Zuru Toy Company Full time

    Join one of our fastest growing verticals as Marketing Manager and bring amazing initiatives to life globallyZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances.This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play;...

  • Healthcare Marketing Manager

    5 days ago

    Auckland, Auckland, New Zealand Abano Healthcare Full time

    The ideal candidate will have expertise in analyzing complex data sets and creating actionable insights to drive business growth.About the Opportunity:This is an exciting chance to join a dynamic team and contribute to the development of data-powered marketing strategies.Key Accountabilities:Analyze marketing data to evaluate campaign performance and...

  • Marketing Manager

    1 week ago

    Auckland, Auckland, New Zealand SCENTRE GROUP LIMITED Full time

    Apply now Job no: 498228Work type: Permanent Full TimeLocation: AucklandCategories: Marketing and DigitalYour opportunityOur marketing team activates our Westfield destinations to proactively connect with our communities and create engaging experiences for customers.This includes designing and delivering unique events and experiences, working with community...

  • BSNZ-Marketing & Sales Planning Manager

    1 week ago

    Auckland, Auckland, New Zealand Bridgestone Asia Pacific Full time

    Job SummaryThis is an integral role within our NZ senior management team that will require you to spearhead the overall marketing strategy and execution for Bridgestone and Tony's Tyres products, services and brands within the New Zealand market. As well as leading and directing a small marketing team, your collaboration across the wider ANZ region will be...

  • Marketing Manager

    1 week ago

    Auckland, Auckland, New Zealand Zuru Full time

    Join one of our fastest growing verticals as Marketing Manager and bring amazing initiatives to life globallyZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play;...

  • Marketing Manager

    1 week ago

    Auckland, Auckland, New Zealand SCENTRE GROUP LIMITED Full time

    Apply now Job no: 498228Work type: Permanent Full TimeLocation: AucklandCategories: Marketing and DigitalYour opportunityOur marketing team activates our Westfield destinations to proactively connect with our communities and create engaging experiences for customers.This includes designing and delivering unique events and experiences, working with community...

  • Digital Marketing Manager

    5 days ago

    Auckland, Auckland, New Zealand ZURU Toy Company Full time

    About ZURU Toy CompanyZURU Toy Company is a leading global innovator of toys and FMCG brands. With a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation, we are shaping a better future for consumers worldwide.Our globally recognized and award-winning brands include Bunch O...

  • Marketing Manager

    3 days ago

    Auckland, Auckland, New Zealand Vessev Full time

    Get AI-powered advice on this job and more exclusive features.Customer-centric sales and marketing specialist and marine industry professional.The Role:Vessev is creating a new era of how we move on water, and we need a world-class marketing manager to join the crew. You'll be a founding member of Vessev's Growth team. The role will be fast-paced and...

  • Pricing & Commercial Manager (Shipping & Landside)

    1 week ago

    Auckland, Auckland, New Zealand Neptune Pacific Direct Line Full time

    Pricing & Commercial Manager (Shipping & Landside)2 days ago Be among the first 25 applicantsCompany DescriptionNeptune Pacific Direct Line (NPDL) is experiencing a period of significant transformation. Formed in 2020, Neptune Pacific Line acquired Pacific Direct Line, bringing together two of the South Pacific's top shipping and logistics companies to...

  • Global Marketing Manager

    5 days ago

    Auckland, Auckland, New Zealand ZURU Edge Full time

    About ZURU EdgeZURU Edge is a dynamic and innovative company that is redefining the future. We are on a mission to disrupt industries, challenge the status quo, and drive change through radical innovation and automation advances.We have a team of over 5000 direct and indirect members across more than 30 international locations, and our global brands include...