Product Specialist

2 weeks ago

Hamilton, Waikato, New Zealand Livestock Improvement Corporation Full time

At a glance:

Ref: 46907 | Hamilton (Newstead) |
Brand Management, Business Development, Communications, Digital Marketing, Market Analysis/Research, Marketing, Continuous Improvement, Marketing Assistant, Product Development/Management, Marketing | Experienced |
Fixed term, Full Time |:

  • Fixed-term maternity leave cover._


LIC have been providing innovative farming solutions for over a century, and today, we're proudly NZ's leading agri-tech and dairy herd improvement cooperative.

We're actively shaping the future of agriculture, with a commitment to providing world-renowned genetics and technology products that empower dairy farmers to create sustainable and profitable farms.


About the Role


Join our Marketing & Products team as a Diagnostics Product Specialist, where you'll manage and enhance the performance of our current diagnostics product line.

You'll play a pivotal role in driving market activity by organising awareness campaigns, conducting farmer education initiatives, and providing crucial training and support to our Agri Manager teams.

Additionally, you'll be at the forefront of new product launches, ensuring successful market penetration and adoption.

Key Responsibilities include:

  • Product Management & Development: Oversee the entire lifecycle of diagnostics products, from inception to implementation, ensuring continuous improvement and innovation.
  • Crossfunctional Collaboration: Collaborate closely with the Marketing & Products team to devise and execute effective promotional strategies for diagnostics products, aligning with activity targets.
  • Subject Matter Expertise: Serve as the goto expert on diagnostics products, delivering comprehensive training sessions to Agri Manager teams, rural professionals, and farmers.
  • Customer Experience Management: Take ownership of the customer experience for each diagnostics product, driving ongoing improvement initiatives to enhance satisfaction and loyalty.
  • Compliance: Ensure full compliance with company policies, regulations, and legislation governing product management and marketing activities.
  • Reporting: Regularly report on key successes and progress to management and relevant stakeholders within the NZ Market Group and Sales and Marketing Team.

About You

  • An understanding of LIC Products and Services, as well as the dairy industry landscape, including the needs of shareholders.
  • Demonstrated experience in product marketing and/or development, with the ability to effectively engage and influence stakeholders across various functions.
  • Exceptional written and verbal communication skills, essential for conveying complex information and ideas effectively.
  • Be a team player who can engage well with stakeholders.
  • Hold a tertiary qualification ideally in Agribusiness, Science, or Marketing.

Working at LIC:

Joining LIC means being part of a dynamic and supportive team dedicated to driving innovation and excellence in agriculture. You'll have the opportunity to with cutting-edge products and contribute to meaningful advancements in the dairy industry.

In addition to a competitive salary, you'll receive extra leave days, flexible working options, discounted health, life, income and disability insurances, access to our employee shares scheme, wellbeing discounts, free onsite parking, an employee assistance programme, plus more

Our Hamilton office is located in a park-like setting, with tennis court, pool, and onsite café and bar.

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