Senior Marketing Specialist

2 weeks ago

Hamilton, Waikato, New Zealand Te Wānanga o Aotearoa Full time

Senior Marketing Specialist

  • Use your marketing skills to make a difference for whānau and communities
  • Fixed term until November 2024, Fulltime (37.5 hours per week)
  • Free carparking
  • A whānaufriendly workplace with workfromhome options for roles that can be carried out remotely

About us:


Te Wānanga o Aotearoa (TWoA) is New Zealand's second largest tertiary institution, and we've been providing transformational education opportunities to New Zealanders for nearly 40 years.

Our vision of
'Whānau transformation through education' drives our commitment to being at the forefront of tertiary education underpinned by Māori culture and values.

Ko ngā uara (our values) are woven throughout the actions we take to achieve great outcomes for our tauira (students) and kaimahi (employees):

  • **Te Aroha**:Having regard for one another and those for whom we are responsible and to whom we are accountable.
-
Te Whakapono:The basis of our beliefs and the confidence that what we are doing is right.
-
Ngā Ture:The knowledge that our actions are morally and ethically right and that we are acting in an honourable manner.
-
Kotahitanga:Unity amongst iwi and other ethnicities; standing as one.

About the role:


The purpose of the Senior Marketing Specialist is to develop and implement specific marketing strategies that increase the awareness and reputation of our brand, courses and graduates.


You will enjoy and have expertise in:
Designing, building and executing marketing strategies

  • Using a range of channels including social and digital, broadcast, outofhome, print, direct marketing and recruitment events that effectively engage with target audiences;
  • Collaborating to ensure we have a clear market position, value proposition, key messages and marketing plans around academic programmes;
  • Executing sponsorship and event plans that deliver on marketing objectives.

About you:

  • You have a degree in Marketing, or Business with a specialty in marketing or a related field
  • You have utilised your marketing experience in a large organisation operating in a complex market environment or in an advertising or creative agency working for large clients
  • You are highly proficient at building and managing complex relationships
  • You are technically savvy and analytical and utilise this expertise to manage endtoend marketing campaigns
  • You are a supportive, collaborative team member who has the ability to get messages across using the appropriate method to suit the audience
  • You have a strong understanding of, or interest in, āhuatanga Māori.
If you have the passion and talent, then this position may be just the role you are looking for.

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