Marketing & Audience Manager

5 days ago

Auckland CBD, New Zealand Auckland Writers and Readers Festival Trust Full time NZ$80,000 - NZ$120,000 per year

Auckland Writers Festival Waituhi o Tāmaki is one of New Zealand's most loved cultural events, bringing together writers and readers from across Aotearoa, and the world. We're seeking an energetic Marketing & Audience Manager to lead the planning and delivery of all marketing and audience engagement activity.

This is a newly created role and you will be working closely with the Managing Director, Partnerships Manager and the Festival's Artistic Team to deliver a world class event celebrating books, writers and reading. You'll develop and implement marketing strategies that grow audiences, drive ticket sales, and enhance the Festival's profile year-round. You'll manage digital channels, oversee design and production of collateral, coordinate launch and promotional activity, and ensure consistent, creative storytelling across all touch points.

From brand and digital strategy to audience development and campaign delivery, this role spans the full marketing mix - perfect for someone who enjoys both strategy and hands-on action.

Key responsibilities:

  • Marketing strategy & implementation
  • Digital marketing & content delivery
  • Audience engagement & development
  • Promotional materials & branding
  • Sponsorship & stakeholder marketing
  • Event promotion & on-site marketing
  • Team leadership & Collaboration
  • Monitoring & evaluation
  • Work alongside the Festival publicist

You'll bring:

  • 3 - 5+ years' experience in marketing, communications or audience development, ideally in the arts or events sector
  • Proven success leading campaigns that grow audiences and engagement
  • Strong digital marketing skills (social media, CRM, analytics, eDM)
  • Excellent writing and communication skills
  • Project and budget management expertise, with the ability to juggle multiple deadlines
  • A collaborative mindset and genuine passion for books, ideas, and the arts

For a full position description, please email

Hours: This is a 0.8 FTE position with some flexibility. Extra hours may be required around Festival time, with time in lieu provided.

Location: Central Auckland office with flexible options.

Applications: Please email your CV and a cover letter to by Wednesday 29 October. Applications will be reviewed as they're received, and interviews may be held before the closing date.

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