Product Research

We are a collectibles brand of New Zealand Mint which celebrates stories, characters, and culture through the timeless medium of precious metals. Every Agoro is a precious metal collectible, crafted with care and designed with the collector in mind.

Exceptional Quality: Agoro collectibles are crafted from 99.9% pure silver or 99.99% (24k) pure gold, ensuring the highest quality metals.

Authentically Licensed and Designed: We bring officially licensed worlds to life with designs that capture the essence of fandom.

Rare as Rare Can Be: We keep our releases highly exclusive, with some designs limited to just 200 pieces worldwide. Owning an Agoro means owning something few will ever have.

The Thrill of the Chase: Whether it's uncovering a hidden gem in a mystery box or securing a limited-edition piece before it sells out, collecting Agoro is a rewarding experience.

To deliver actionable insights that shape the ongoing development as well as the next generation of Agoro products and experiences.

This role connects our collectors, resellers, partners, and product teams — validating ideas early, obtaining feedback, tracking in-market performance, identifying trends, and deepening our understanding of what drives desirability and value in the collectibles market.

Product & Concept Validation

• Design and run validation processes with resellers, collectors, internal teams and other relevant stakeholders to test new ideas, concepts, and formats.
• Generate early market signals (desirability, perceived value, price elasticity) to inform go/no-go decisions.
• Embed insights into strategic, product and commercial decision-making with Product, Marketing, and Sales teams.

Beta Collector Community

• Build and manage a global "beta group" of collectors to test and refine new ideas and gather ongoing feedback.
• Run structured qualitative and quantitative tests to understand reactions and buying intent.
• Maintain a dynamic participant database segmented by market, license, and spend behaviour.

Market & Future Research

• Lead research into the future of collectibles — emerging formats, technologies, and cultural shifts.
• Track adjacent categories (luxury goods, digital collectibles, trading cards, sports memorabilia) for innovation signals.
• Deliver quarterly "State of the Category" insights to guide early-stage innovation and strategy.

Segment & Performance Insights

• Keep collector and investor segment definitions accurate and up to date.
• Analyse new and existing product performance (sell-through, margins, secondary market activity, collector behaviour) to identify trends and improvement opportunities.
• Support business cases for new IP, price tiers, and distribution strategies.

Research Enablement & Decision Support

• Partner with Product, Sales and Marketing teams to answer research questions quickly and accurately.
• Translate findings into concise, evidence-based recommendations with clear commercial implications.
• Champion data-led decision-making across the product lifecycle.

In-Market Focus & Feedback

• Plan and execute focus groups, collector panels, and retail feedback sessions (NZ, US, Europe, APAC).
• Capture frontline insights from resellers and D2C channels to validate in-market performance and opportunities.

Required

• 5+ years' experience in consumer insights, product research, or innovation.
• Expertise in both qualitative (interviews, focus groups, ethnography) and quantitative (survey design, data analysis) research.
• Skilled at synthesising diverse data sources — market research, CRM, sales, and social listening.
• Proven ability to produce clear, visual, and commercially relevant reports for senior leaders.
• Experience building or managing customer panels or research communities.

Desirable

• Experience in luxury, collectibles, entertainment licensing, fashion or premium consumer goods.
• Understanding of desirability drivers in high-involvement or passion-led categories.
• Experience running research across multiple international markets.
• Demonstrated success collaborating cross-functionally across product, creative, and commercial teams.
• Experience in working with distribution partners to extract end-customer insights

Get in touch with a cover letter and CV. You'll join a team of kind, creative, and smart people making collectibles for a global audience.