External Communications Lead

Join ASB as our next External Communications Lead and help shape the voice of one of New Zealand's most trusted brands.

Te Tūranga | The role:

This is great end-to-end role for a communications professional with in-house or agency experience under their belt. In this role you'll identify compelling stories from across ASB and bring them to life on our social channels and through news media.

Whether you're creating social content, writing news releases, or supporting customers with "news they can use" blogs on our website, you'll work your magic in a supportive team that's eager to get our stories out there.

• Act as 2IC to the Head of External Communications, taking on key delegations and accountabilities for the team.
• Play a pivotal role in managing ASB's corporate reputation through proactive and reactive media engagement.
• Be the first point of contact for media enquiries and crisis communications.
• Monitor the external environment and business changes to identify reputation risks and opportunities, providing strategic advice to media, customers, and stakeholders.
• Drive proactive media opportunities and maintain strong relationships with business, finance, and consumer media.
• Build deep connections with ASB's leaders and business units to represent our business authentically.
• Deliver high-quality, engaging communications for a diverse range of stakeholders.
• Support and guide team members, fostering a collaborative and creative culture.

Ngā mea ka taea e koe | What you'll bring

• A collaborative, "one team" mindset and a passion for best-practice external communications.
• Experience working across communications disciplines, with a flair for creativity and agility.
• A sixth sense for reputation risk, with proven ability to identify and mitigate threats.
• Calm, accurate, and professional approach in a fast-paced, dynamic environment.
• Creative storytelling skills and a flexible, can-do attitude.

If you're ready to make an impact, drive positive media coverage, and help shape ASB's reputation, we want to hear from you

He aha tā mātou | What can we offer

Get the work-life equation right. We know life is full of priorities, from soccer practice to side hobbies. We're here to help you find balance, with a flexible and supportive working environment.

What's important to you is important to us. We support your wellbeing in meaningful ways, including comprehensive health insurance, wellness initiatives, parental and flexible leave, and customisable benefits to suit your lifestyle.

Bring your whole self to work every day. Whether you're into scrap booking, spontaneous karaoke sessions, or just hanging out with the family, ASB is working hard to create a culture where everyone feels safe, included and part of our shared purpose of helping Kiwi get one step ahead.

The whole "one step ahead" thing applies to you, too. With mentorship, flexible learning pathways, and opportunities to deepen your expertise, ASB is a place where you can take on exciting challenges and step forward to reach your goals, both in and out of office.

Me pēhea te tona | How to apply?

We know great people come from all sorts of backgrounds, and you don't need to tick every box to apply. What matters most is you bring your unique strengths and enthusiasm to the team.

To be considered, all applications need to go through our online career channels and will be treated with confidentiality. Check out the position description to find out more.

We appreciate the time and effort you put into applying and will keep you updated throughout the process.

Reference #

WP162668

Posted on

04 Dec 2025

Location(s)

Auckland

Expertise

Corporate Communications

Work type(s)

Full Time

Application closes on 15 Dec :59