Digital Marketing Manager

About The Company
Fullers360 has deep roots in Auckland maritime travel and is the leading ferry provider in Auckland. Embark on a career journey, where innovation and adventures intertwine to create unforgettable visitor experiences. For over 40 years, we've been the heart of Auckland's Hauraki Gulf and Waitematā Harbour, ferrying over 2 million visitors annually to captivating destinations across Waiheke Island, Auckland Harbour, offering premium day trips involving ferry, bus, food and wine, and visitor experiences. We're spearheading the world first zeroemission tourism ferry experience in the Hauraki Gulf from February 2025 with our electric hydrofoiling craft, an industry first for sustainability. With Fullers360 we offer a step towards a brighter, greener future for generations to come.

With a beautiful office located in the heart of Auckland's CBD overlooking the water, Fullers360 truly value their employees and offer training and progression opportunities. This role works with a diverse group of collaborative employees who are passionate about Fullers360 visitor products and experiences . The business offers work flexibility.

About The Role
Fullers360 is in the middle of an exciting digital transformation with a brand-new mobile app, the rollout of Pimcore (CRM system), and a renewed focus on creating truly personalised, seamless customer journeys.

As we refresh how we connect with commuters, locals, and international visitors, we're looking for a Digital Marketing Manager who can take the lead on CRM and become a key driver of our next evolution.

This is a newly created role, sitting within a tight, collaborative, and high-performing team. If you love data, customer behaviour, lifecycle design, and rolling up your sleeves in a fast-moving environment, you'll feel right at home.

CRM & Lifecycle Strategy (The big priority)

• Own, design, and implement a CRM strategy that lifts acquisition, retention, and repeat journeys.
• Build segmentation, customer profiles, automated journeys, and behaviour-led communications.
• Become the internal Pimcore subject-matter expert, using it across CRM, data, automation, and digital experience.

Digital & Performance Marketing

• Deliver high-performing digital campaigns across email, app, web, and paid media.
• Use analytics (GA4, Meta, Google Ads) to continuously optimise, iterate, and improve results.
• Support go-to-market plans for new products, routes, or experiences.

Product & Content Support

• Work closely with the Digital Product Lead to support the app, website, and other digital platforms.
• Manage day-to-day product content, promotions, performance insights, and updates.
• Roll up your sleeves — this team is deliberately flat, and everyone chips in.

About You

• You bring strong CRM expertise: segmentation, profiling, automation and lifecycle design.
• You are confident working with data including dashboards, GA4, Meta, targeting and performance metrics.
• You can translate customer behaviour into actionable journeys across email, app and web.
• You are quick to pick up new MarTech platforms and keen to become a Pimcore SME.
• You understand digital product environments and can support content, promotions and updates.
• You are hands on with digital channels including email, paid media, mobile and optimisation tools.
• You thrive in fast, flat teams and can switch easily between strategic and tactical work.

Apply Now
To find out more, please get in touch with Rachael Evans on for a confidential chat.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.

At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We're all on a journey together so come along…